Best Internet Service Provider Web Site Trends Detailed in New Report From the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Internet Service Provider Web Design - The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the internet service provider (ISP) industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best ISP Web sites don't just sell products and services; they educate the users and help them to understand how to get the most from their online experience."

The WebAwards competition judges ISP web sites on seven criteria that combined create award-winning web sites:

  • Design
  • Innovation
  • Content
  • Technology
  • Interactivity
  • Copywriting
  • Ease of use

Internet Service Provider web sites are generally in line with overall Web Development, however, they have seen a significant decline in total industry averages scores for the past two years.

ISP sites actually received the dubious honor of scoring the lowest total score among all industries judged in 2006.

According to the ISAR study, interactivity and technology are ISP web sites' stronger points. They tend to have the lowest scores for content, design, and innovation.

The 2006 WebAward for Best Internet Service Provider web site went to eSiteful Corporation for EV1Servers.

Other past winners include:

  • 2005 Verizon Consumer Fios Web site Team for Fios Internet
  • 2004 Verio for Verio Global IP Solutions
  • 2003 AT&T Worldnet Service for AT&T Worldnet Service Registration Movie
  • 2002 Verizon Online ADG for Redesign

A complete list of past winners can be found at

Companies and organizations wishing to have their ISP Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The ISP industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Internet Service Provider Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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