Best Catalog Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for catalog Web design. -- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the catalog industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Catalog sites are the backbone of many retail sites and they best integrate the online and offline experience for consumers. The online environment allows for personalized, targeted cross-selling and detailed product information not available in printed catalogs."

The WebAwards competition judges catalog web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Catalog web sites are generally in line with overall Web Development, although there is a tendency to be slightly below the ISAR Index rather than above it.

According to the ISAR study, content, ease of use, design and interactivity are catalog web sites' strong points and they have beaten the 3-year criteria average for the design, content, interactivity and ease of use criteria. They tend to have the lowest scores for innovation and use of technology due to the basic nature of their role in the retail process.

The 2006 WebAward for Best Catalog web site went to L.L. Bean, Inc. for the L.L. Bean web site

Other past winners include:

  •     2005 L.L. Bean, Inc. for the L.L. Bean web site
  •     2004 Kel Geddes Management Ltd for The Anne Geddes Baby Clothing Collection
  •     2003 L.L. Bean, Inc. for the L.L. Bean web site
  •     2002 Aristotle for

A complete list of past winners can be found at

Companies and organizations wishing to have their catalog Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The catalog industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Catalog Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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