Best Healthcare Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for healthcare Web design. -- The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the healthcare industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Companies that invest in their healthcare Web presence really stand out from the rest of the field. Healthcare Web sites can perform a critical role of being a trusted source of medical information. The best healthcare Web sites make the complex world of health insurance understandable for the simplest consumer."

The WebAwards competition judges healthcare web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Healthcare is one of the most competitive industries within the WebAwards. Since 2000, the healthcare averages have mirrored, but slightly lagged, the overall ISAR Index.

According to the ISAR study, content, ease of use, design and copywriting are healthcare web sites' strong points. They tend to have the lowest scores for innovation and use of technology.

The 2006 WebAward for Best Healthcare web site went to Critical Mass for Kaiser Permanente Interactive Health Plan Advisor.

Other past winners include:

  •     2005 DLC Solutions & Siteworx for Cochlear Website
  •     2004 Roche Diagnostics for Diabetes Assistant
  •     2003 Columbus Children's Hospital for Columbus Children's Hospital web site
  •     2002 Phoenix Children's Hospital for Phoenix Children's Hospital web site

A complete list of past winners can be found at

Companies and organizations wishing to have their healthcare Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at

To request your copy of the 2007 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The healthcare industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Healthcare Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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