West Simsbury, CT (PRWEB) April 3, 2007
The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the business to business (B2B) industry learn to create more effective and engaging web sites.
"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "The best B2B Web sites are more than just online product brochures. They are sophisticated sales tools that use multimedia embedded into the Web pages to build a relationship with potential and existing customers."
The WebAwards competition judges B2B web sites on seven criteria that combined create award-winning web sites:
- Ease of use
B2B web sites have generally lagged the overall ISAR Index three out of the four years analyzed.
According to the ISAR study, interactivity and ease of use are the B2B web site's strong points, and coming close to average in content and copywriting. They tend to have the lowest scores for innovation and use of technology.
The 2006 WebAward for Best B2B web site went to Luckie and Company for Bottlerocket Post.
Other past winners include:
- 2005 WORX Multimedia GmbH for Signity - Inspiration, Innovation, Information
- 2004 Universal Studios CPG for Universal Studios Consumer Products Group
- 2003 Veer for Veer web site
Companies and organizations wishing to have their B2B Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.
2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The B2B industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best B2B Web site of 2007. The deadline for entry is May 31, 2007, and the WebAward Web site is located at http://www.07webaward.org.
About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.