Internet Broadcasting Smashes Monthly Visitor Record in February

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Winter storms drive second consecutive record month.

Internet Broadcasting, the nation's largest publisher of local news online, today announced that a record 15.4 million unique visitors (as measured by Nielsen//NetRatings) came to its network of TV station Web sites in February. The record was a 12 percent jump over the company's previous high of 13.8 million visitors, established in January 2007.

Winter weather and the corresponding online features allowing visitors to view and share content were the primary factors behind the February increase. Three significant mid-week storms affected huge segments of the upper-Midwest and Northeast creating travel and commuter headaches and school cancellations. Consequently, viewers turned to their local TV station Web sites for real-time radar images, weather forecasts, school closings, viewer-submitted storm photos and the latest news and information.

"This record speaks to the strength of our local TV partner brands. They are the trusted source for information that affects viewers' daily lives," said Julie Burrows, Internet Broadcasting's EVP of marketing, research and product development. "The TV stations engaged their viewers by driving them online and creating a place where the community could come together to interact, share and distribute accurate, up-to-the-minute, relevant information."

TV station meteorologists in many markets turned to "blogs" to keep viewers informed all day long. The interactive weather blogs were part of a layered approach the stations used to emphasize information distribution and viewer feedback. A handful of stations encouraged viewers to submit personal stories of traffic troubles or storm-related photographs, with much of the user-submitted content used on air. The community slideshows garnered tremendous amounts of traffic during the storms.

February's traffic record helped propel Internet Broadcasting to the nation's 38th largest Web property overall (according to Nielsen//NetRatings) and marks the third month since November 2006, that Internet Broadcasting has experienced record visitor traffic. Traffic numbers represent an aggregate total among Internet Broadcasting's network of more than 70 TV station Web sites.

About Internet Broadcasting
Internet Broadcasting is the largest national platform of TV station Web sites. The company publishes more than 70 sites for America's premier broadcasters, including: Hearst-Argyle, The McGraw-Hill Companies, Post-Newsweek, NBC, Cox Television, Meredith Broadcasting, Scripps and Morgan Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco and Los Angeles. For more information, visit http://www.ibsys.com.

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