Stumped by Softening P&C Premiums? Get Ideas on How to Increase Your Bottom Line With Zywave's White Paper, "How to Sell Value and Grow Your Agency in a Soft P&C Market"

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With premium growth in 2007 predicted to be a lackluster 1.8 percent by the Insurance Information Institute, brokers are aggressively fighting for more business. This white paper tells how you can position your agency to compete on the value of your services instead of just price.

How to Sell Value and Grow Your Agency in a Soft P&C Market

Zywave, Inc., a leading provider of products and services for insurance brokers, today announced the release of their new, free white paper, "How to Sell Value and Grow Your Agency in a Soft P&C Market," which can be downloaded at

The white paper details six ways for agencies to differentiate themselves through value-added services, such as becoming a niche industry resource for clients; positioning your agency as a risk-management resource; developing safety programs for clients; and demonstrating accountability for your services.

"Agencies can offer value in the form of expertise," said Charles Bacciocco, senior vice president of product strategy for Zywave. "If the client views the value of the expertise you provide as a broker to be both unique in the marketplace and integral to their company, then youÂ’ve successfully redefined the measure of your value away from the price of insurance," said Bacciocco.

Zywave is the leading provider of Web-based employee benefits and property and casualty communication, administration, and claims data analysis systems, designed to help insurance brokers gain profitable market share. Employed by more than 600 partners and 63 of the Top 100 agencies, Zywave applications help brokers secure and retain business by differentiating them from their competitors and allowing them to compete on a high-capabilities basis. Additional information is available at

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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