Sierra Madre, CA (PRWEB) April 3, 2007
One of the nation's leading crisis communications experts has just published a comprehensive revision to his popular "Keeping the Wolves at Bay: A Media Training Manual," a succinct and entertaining way to prepare yourself to deal with even the toughest journalists.
"It's like a Swiss Army knife -- lots of cool tools in a compact package. In case of emergency, grab this," said Stephen R. Van Hook, PhD, publisher of the popular About Public Relations website, in his review of the manual.
Author Jonathan Bernstein is the president of Southern California-based Bernstein Crisis Management LLC, http://www.bernsteincrisismanagement.com, and editor of the free "Crisis Manager" newsletter, with 15,000+ readers in 75 countries. The training manual's contents are very much in keeping with the slogan for his ezine, "For Those Who Are Crisis Managers, Whether They Want to Be or Not."
"This revision and expansion of the manual comprehensively integrates the impact of the Internet on crisis-related media relations," said Bernstein. "It also allows me even more opportunities to poke my tongue firmly into my cheek while educating my readers."
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president of The Lukaszewski, described "Keeping the Wolves at Bay" as "a source of sensible, simple, constructive, doable, and essential media coaching advice," while renowned crisis management consultant and author Richard Levick of Levick Strategic Communications said simply, "I wish I had written Keeping the Wolves at Bay!"
"Keeping the Wolves at Bay: A Media Training Manual" is sold in print (spiral-bound) format for $49 and as a PDF file for $39 through The Crisis Manager bookstore, http://www.thecrisismanager.com, at Amazon.com and via other resellers.
[Note to editors: Excerpts from the manual are available for reprint, and courtesy copies available for review.]