New York, NY (PRWEB) April 2, 2007
Why would Castle Connolly Medical Ltd. create a strategic partnership with a new company -- The Sneaky Chef, Inc. -- to help promote a new book "The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals" (Missy Chase Lapine; Running Press, April 2007)?
"It was really rather simple," said Dr. William Liss-Levinson, Castle Connolly's Chief Strategy & Operations officer. "When I spoke with Missy Chase Lapine (CEO and author) and Larry Chase (General Manager), it immediately became apparent to me that both of our companies are committed to empowering focused healthcare consumers to seek the highest quality of health and wellness for themselves and their families." With over 75 simple recipes, "The Sneaky Chef" is chock full of proven strategies for ingeniously disguising "superfoods" in kids' favorite meals.
Missy Chase Lapine is the former publisher of Eating Well magazine and the founder of a natural baby bath line BabySpa®, as well as a mother of two children. She now operates The Sneaky Chef, workshops, cooking classes, coaching programs, and demonstrations that teach families how to eat healthier. She has already lined up an impressive array of TV appearances, (including NBC's The Today Show, Monday April 2, 2007) features in national magazines and strategic partnerships.
"Missy has been unstoppable in her commitment to share her passion for health and fitness, said Dr. Liss-Levinson. Her life has been dedicated to discovering the foods that will keep her loved ones strong and vital and exposing the foods that bring risk."
The result of this partnership?
Viewers on Castle Connolly's website http://www.castleconnolly.com searching for top pediatricians and top pediatric specialists will have the opportunity to buy "The Sneaky Chef: Simple Strategies For Hiding Healthy Foods In Kids' Favorite Meals." And visitors to http://www.thesneakychef.com will have the opportunity to link to Castle Connolly's website and search and find all of Castled Connolly's top pediatricians and pediatric specialists, as well as purchase Castle Connolly books and online Premium memberships at special discounted rates. (Premium memberships, reasonably priced at three levels of service, allow visitors to Castle Connolly's website search profiles of more than 20,000 top doctors in America across 80+ medical specialties and subspecialties such as top cancer doctors and top heart surgeons). More than 500 Castle Connolly top pediatricians and pediatric specialists received a copy of "The Sneaky Chef: Simple Strategies For Hiding Healthy Foods In Kids' Favorite Meals," compliments of Running Press and Castle Connolly Medical Ltd.
About Castle Connolly Medical Ltd:
Castle Connolly Medical Ltd. is America's trusted source for identifying America's top doctors. The mission of the company is to help consumers find the best healthcare. Castle Connolly publishes the acclaimed "America's Top Doctors®", "America's Top Doctors® for Cancer" and "Top Doctors: New York Metro Area". The physicians listed in the guides and website http://www.castleconnolly.com are nominated by their peers in an extensive survey process of thousands of physicians each year. These nominations are screened by the Castle Connolly physician-led research team. The physicians among the very best in their specialties and in their communities are selected for inclusion. Doctors do not and cannot pay to be included in any Castle Connolly guide or lists.
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