Best Professional Services Web Site Trends Detailed in New Report from the Web Marketing Association

Share Article

New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for professional services Web design.

The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the professional services industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "Web sites are a critical marketing tool for professional services practices to reach out and reinforce messages and brand to their clients. It offers a way for firms to stand out from their peers in a crowded marketplace."

The WebAwards competition judges Professional Services web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Professional Services web sites have been in line with the overall ISAR Index since 2000.

According to the ISAR study, ease of use, design, copywriting, and interactivity are Professional Services web sites' strong points. They tend to have the lowest scores for not adapting to technology.

The 2006 WebAward for Best Professional Services Web site went to Jeffrey for Hire Jeffrey.

Other past winners include:

  •     2005 Modem Media for Interviews from Hell
  •     2004 Schwabe, William, & Wyatt for Schwabe, Williamson & Wyatt's web site
  •     2003 Iconlogic for Kilpatrick Stockton LLP
  •     2002 Hornall Anderson Design Works for Mahlum Architects Web Site

A complete list of past winners can be found at professionalservices.webaward.org.

Companies and organizations wishing to have their Professional Services Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The professional services industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Professional Services Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

WILLIAM RICE
WebAward
860-558-5423
Email >
Visit website