Best Radio Web Site Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for radio web design.

The Web Marketing Association, host of leading web site awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the radio industry learn to create more effective and engaging web sites.

"As the standard of excellence for web sites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective web site," said William Rice, president of the Web Marketing Association, Inc. "With their strong 2006 performance, Radio Web sites have risen from the bottom of the pack, in overall average ISAR scores in the past, to the top half of all the industries tracked by the ISAR Index."

The WebAwards competition judges Radio web sites on seven criteria that combined create award-winning web sites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

2006 was the first year radio web sites have outperformed the overall ISAR index for the past six years. They had the seventh highest score rating in the design criteria across all industries,

Radio web sites actually compare very closely to the overall criteria standards; however, they rarely exceed the standards by the online community.

According to the ISAR study, content, interactivity, and design are Radio web site's strong points. They tend to have the lowest scores for copywriting and ease of use.

The 2006 WebAward for Best Radio Web site went to BubbleUp Ltd. for Radio Margaritaville.

Other past winners include:

  •     2005 Bonneville Intl. Corp for Classical 102.1 KDFC
  •     2004 live365 for Live365 Internet Radio
  •     2003 WBCL Radio Network for WBCL Radio Network's web site
  •     2002 live365.com for Live365

A complete list of past winners can be found at radio.webaward.org.

Companies and organizations wishing to have their radio Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The radio industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Radio Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
WebAward
860-558-5423
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