hfa D-Lights in Winning ADDY® Awards

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Hitchcock Fleming & Associates Inc. (hfa), based in Akron, Ohio, has won a total of four 2007 ADDY Awards, one in Cleveland and three in Akron. These awards honor excellence in the advertising industry.

Hitchcock Fleming & Associates Inc. (hfa), based in Akron, Ohio, has won a total of four 2007 ADDY Awards, one in Cleveland and three in Akron. These awards honor excellence in the advertising industry.

hfa won two Gold ADDY Awards and a Silver ADDY Award from the Advertising Federation of Greater Akron (AFGA) for work produced for The Goodyear Tire & Rubber Company, including the Goodyear and Dunlop brands.

The AFGA Gold ADDY award winners were in two categories: in the sales promotion category for a Goodyear Eagle® featuring ResponsEdge Technology™ consumer brochure; and in the consumer or trade publication category for the agency's "D" Campaign for Dunlop Tires. The "D" Campaign winning entry featured three ads: a D-Compress two-page spread ad and one-page ad, as well as a D-Votion two-page spread ad.

hfa earned a Silver ADDY from AFGA for regional/national TV, single spot, for a Goodyear Eagle featuring ResponsEdge Technology 30-second TV spot.

Goodyear is one of the world's largest tire companies, and Dunlop is a global tire brand with an excellent reputation among performance car enthusiasts.

hfa also won a Bronze ADDY Citation of Excellence from the American Advertising Federation-Cleveland (formerly known as the Cleveland Advertising Association) for the Schneller VeritasTM Ideas Web site. This ADDY was awarded to hfa in the category of interactive media, business-to-business HTML/other Web sites. Schneller is a global leader in the design and manufacturing of decorative surface laminates.

hfa's Gold and Silver ADDY winners will advance to a district awards competition. District winners then compete in the American Advertising Federation's (AAF) National American Advertising Awards Competition.

"hfa's work is strategic and creative and a team effort between our clients and associates. It's greatly appreciated when our work wins industry awards, but our highest priority is always to help clients grow their businesses," said Nick Betro, hfa vice president/executive creative director.

AAF-Cleveland and AFGA are local organizations of professionals in advertising, marketing, public relations and related fields. AAF-Cleveland and AFGA were founded in 1901 and 1943, respectively.

To view the award-winning pieces and download high-res visuals (300 dpi), please go to
http://www.teamhfa.com/pr/ADDYAwards2007.

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About hfa
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are The Goodyear Tire & Rubber Company, the world's largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa's capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through BuzzwerksTM, hfa's interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and BuzzwerksTM are http://www.teamhfa.com and http://www.thebuzzwerks.com.

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