London, United Kingdom (PRWEB) April 1, 2007
It sounds like a cruel April Fool, falsely raising the hopes of NGOs fighting to save the environment and help with human and animal rights.
Giving away takings is, however, not an April Fool's joke, but the latest mad plan from looney, green eco-pioneers and purveyors of naked, fresh bathroom products Lush Cosmetics, who now have stores in 46 countries.
Their latest madcap scheme, launched in April, is the world's first ever ethical loss leader, where ALL the takings, not just the profit, from their new "Charity Pot" Lush-ious hand and body lotion product (retailing in their UK stores from April at £9.95) will go to good causes, such as projects protecting the environment and improving the lives of people and animals.
Lush founder Mark Constantine, who started off by making products for the Body Shop which is now owned by L'Oreal, says, "The hand and body lotion is one of the best and most popular products that we have ever made, so it is perfect for helping to multiply the money available in the kitty to give to green and humane causes. "
Basically Lush customers donate all the money to the Charity Pot fund, (less the 17.5 percent VAT taken by UK chancellor Gordon Brown) and then get a free pot of the most luscious hand and body lotion they've ever had the joy of using.
Lush customers can't lose -- only Lush looses.
Editors Notes and Contacts
- Winner of the RSPCA Good Business Award 2006 - for animal welfare ethics
- Winner of a 2006 PETA Trailblazer Award - for work in animal welfare
Lush is against animal testing and funds projects researching alternatives.
Lush Press Office
32 Carnaby Street
London W1F 7DN
TEL: 020 7434 3948
FAX: 020 7434 3950