Eric Archuleta, CEO of Musician's Hut, to Speak at Retail Technology Conference

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Musician's Hut Founder and CEO Eric Archuleta to speak in the opening keynote session RIS Tech Study: Analysis & Discussion at RIS News' Retail Technology Conference.

Musician's Hut Founder and CEO Eric Archuleta is scheduled speak in the opening keynote session RIS Tech Study: Analysis & Discussion at RIS News' Retail Technology Conference. Eric will rely on his experience launching his ecommerce website ( to discuss the IT trends in retail put forth by Gartner and RIS News. To register, please visit


Who: Eric Archuleta, CEO, Musician's Hut, is joined by Joe Skorupa, Group Editor-in-Chief, RIS News; Jeff Roster, Research Vice President/Global Industries, Gartner; Michael Jones, Senior Vice President & CIO, Michaels Stores Inc.; and Sharon Stufflebeme, Vice President & CIO, 7-Eleven Inc.

What: Musician's Hut CEO Eric Archuleta to Speak at Retail Technology Conference

Where: Royal Pacific Resort at Universal Orlando
6300 Hollywood Way
Orlando, FL 32819

When: Wednesday, April 18, 2007 from 8:30 AM to 9:40 AM


About Eric Archuleta
Eric Archuleta is the CEO of Musicians Hut. Prior to founding Musician's Hut, Eric served as the Marketing Director at, and, where he helped guide the company through triple-digit sales growth and a successful IPO in 2005. Previously, he served as Director of Finance for, then as Assistant CFO for parent MARS Music.

Eric began his entrepreneurial career by co-founding Rehearse Too Much and Moonshine Backline with fellow Atlanta-area musicians. As GM and CFO, Eric helped build them into one of the largest rehearsal and backline rental companies in the Southeast.

About Musician's Hut
Musician's Hut was created by a small group of music veterans with a vision for a new kind of musician-friendly, hyper-interactive, multi-channel source for musical instruments and equipment serving today's eclectic music community. Finding the right music gear can be difficult, so Musician's Hut combines the best brands, rich content and superior customer service to offer the best shopping experience on the Web. The website currently offers with a full line of drums and percussion equipment, and will soon grow into a complete music store with guitars, amps, keyboards, recording equipment and more. Musician's Hut was built 'For Musicians, By Musicians'

About Demandware, Inc.
Demandware delivers a flexible enterprise eCommerce platform, delivered on demand, to retailers that require best-in-class merchandising and continual platform innovation. Using Demandware, retailers differentiate their brand and improve the customer experience while maintaining merchandising control over promotions, pricing, content and site performance in multi-site and multi-brand environments. Customers include Musician's Hut, Playmobil, Bare Escentuals, and Gardener's Supply Company, and other major retail brands. For more information about Demandware, visit, call 888- 553 9216 or email info @


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