Miami Based elements™ Announces Latin American Expansion

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Elements for Women, an upscale women's only fitness center announced Latin American expansion and LatAm Director to develop this South Beach brand in Latin American countries.

elements™, a premium U.S. based fitness and lifestyle brand has announced its expansion into the Latin America marketplace. The company has appointed Raymond Garrido as the brand developer for the region. Garrido, coming to elements™ from Prada®, is well versed in developing luxury brands and brings exceptional local market knowledge to the team.

"South America represents and explosive development market for fitness and lifestyle businesses," commented Garrido. "elements™ is uniquely positioned to support Latin American expansion with its strong, upscale branding, coupled with a multi-lingual corporate staff and Miami-based operations center."

elements™, is uniquely positioned as the only premium international fitness brand exclusive to women, with an operations hub in Miami's South Beach. With over 35 locations currently under development, worldwide, from New York City to Bombay, India, this hip and stylish fitness brand is fast reaching reach many premium world markets.

Elements™ boutique-style clubs exclusively feature Smartcard™ equipment, which records and tracks the progress of each member. The upscale clubs feature 4 distinct lifestyle zones; including diet coaching, yoga & pilates, private exercise and massage, and sauna.

With a recently announced online magazine, "elements™ living" (, new web club, and all-star Fitness Advisory Panel, the brand is evolving into a powerful international community. Panelists includes Nike elite athlete Lisa Gaylord, TV's Dr. Fabian Lopez and the acclaimed Nutrition Twins.

About elements™:
elements™ is a US based, upscale diet and fitness brand for women. The company offers membership based fitness and weight loss services throughout a network of wholly owned as well as licensed health clubs. The award-winning brand differs from other health club providers in its balanced approach to a healthy lifestyle: body, beauty, and mind.

The company maintains proprietary design and brand trademarks, as well as Proprietary operating, marketing, and software systems. These systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name "elements™ diet and fitness." In addition, the company maintains a central internet website, which contains relevant information and articles for the general public.

elements™ was founded in 2003 and maintains its corporate offices in Manhattan, New York along with a corporate training and operations center in Miami's trendy South Beach.

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Chris Palumbo
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