Research Report: Supply And Demand For Online Higher Education

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Eduventures Report Provides Unprecedented Details Into Credentials and Programs in Online Higher Education Market: Eduventures, the leading research and consulting firm for the education industry, announced the release of the first-ever detailed analysis of credential and program trends in online higher education. The report, Online Higher Education Market Update, Part II, integrates geographic, programming, and online scale data to provide a map of the online higher education market in the United States.

Eduventures, the leading research and consulting firm for the education industry, announced the release of the first-ever detailed analysis of credential and program trends in online higher education. The report, Online Higher Education Market Update, Part II, integrates geographic, programming, and online scale data to provide a map of the online higher education market in the United States.

According to Eduventures' report, which was the result of a survey of 163 institutions with online higher education programs, bachelor's programs appear to be the most popular online program by headcount, followed by associate degrees. By contrast, 61% of colleges and universities are offering master's degrees followed by bachelor's degrees (53%), associate degrees (40%), noncredit programs (37%), and doctoral programs (11%). A significant portion of bachelor's online activity is focused on degree completion, not entire programs.

"The degree-led profile of online higher education is in line with consumer demand for postsecondary education with strong career impact, and is indicative of the greater return on investment to institutions of longer, more expensive programs," said Richard Garrett, Eduventures program director and senior research analyst.

Other highlights from the Eduventures report include:

  • Many surveyed institutions report plans to expand the number of generic credentials they offer online. This is particularly true for doctoral, certificate, and noncredit programs, which are starting from a lower base in terms of headcount and institutional activity.
  • Surveyed institutions' "best-performing" online programs by headcount are concentrated in such broad fields of study as business, education, liberal arts, healthcare, and information technology.

•The top ten most frequently offered online programs by credential include:
                 o Associate--liberal arts, business, and information technology
                 o Bachelor's--business, liberal arts, information technology, and healthcare
                 o Master's--business, information technology, curriculum and instruction, and public administration

"As online providers, as a whole, increasingly resemble the full diversity of higher education institutions in the United States, greater disciplinary breadth online is consistent with schools' need to leverage institutional assets and secure distinctive programming," said Noah Carp, senior analyst for Eduventures and co-author of the report.

Eduventures' report, Online Higher Education Market Update, Part II, provides market analysis of the online higher education market, including online student population, growth rates, dollar size, and market share, with unprecedented details on the market by credential, discipline, and geography. This research is a product of Eduventures' Online Higher Education Learning Collaborative, a member-based research program designed to help college and university administrators responsible for their institutions' online programs address critical strategic, marketing, and operational challenges, as well as Eduventures' Industry Solutions division, which provides research and consulting to providers serving the education market.

ABOUT EDUVENTURES
For more than a decade, Eduventures has been the most trusted name in the education market for research, consulting services, and peer networking. Its clients include senior administrators and executives from leading educational institutions and companies serving the K-12, higher education, and corporate learning markets, as well as decision-makers in government agencies and the investment community. For more information, visit http://www.eduventures.com.

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