Ypulse and Modern Media Launch the 2007 Mashup, Featuring Speakers from Condé Nast, MySpace Records, Nike, Second Life, VIACOM, Virgin Mobile USA and Yahoo! Music

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Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced the launch of the 2007 Mashup (http://www.mashup.ypulse.com), a two-day event taking place July 16 -17, Hotel Nikko, San Francisco, CA, that targets marketers who want to reach today's totally wired generation.

Ypulse.com, the leading independent blog for teen media and marketing professionals, in partnership with conference producer Modern Media, today announced the launch of the 2007 Mashup (http://www.mashup.ypulse.com), a two-day event taking place July 16 -17, Hotel Nikko, San Francisco, CA, that targets marketers who want to reach today's totally wired generation.

Chuck Cordray, VP/General Manager, Digital Media, Hearst; Jay Frank, Head of Programming, Yahoo! Music; Jane Grenier, Publisher, Conde Nast Flip.com; Claudia L'Amoreaux, Community Developer, Second Life; J Scavo, President, MySpace Records; and Melanie Strong, U.S. Brand Manager, NIKEiD, Nike; among others, will help media and marketing professionals learn how to harness the power of social media and technology to reach the Generation Y, teen and tween audience.

"This event was inspired by Ypulse readers, who all share a desire to reach young people in an authentic way," said Anastasia Goodstein, Ypulse founder and co-producer of the Mashup. "Because technology is such an integral part of young people's lives - it's how they stay hyper-connected, express themselves and consume and create media - we designed the event to help media and marketing professionals leverage social media, virtual reality environments and wireless in ways that are not disruptive."

Building on the success of Ypulse regional Mashups in New York, San Diego and Los Angeles, the national 2007 Mashup will present interactive, thought-provoking discussions and presentations covering marketing and media topics related to online video, podcasting, SMS and cell phones, instant messaging, video gaming, online music and more. The 2007 Mashup will also feature two pre-conferences on July 16: The Music Mashup and Cracking The Code: Marketing To Teens In The Digital Age.

At both pre-conferences and the main event, leading industry experts will be on hand to discuss social networking, virtual worlds and non-traditional marketing; youth activism, branding, experiential marketing and creating movements; and the totally wired life's impact on home, school, socialization and identity formation.

Attendees will include brand marketers, media buyers, media planners and other thought leaders who decide which new media to use, and who also drive the adoption of new products, technologies, and brands. Launch sponsors include: Photobucket, Swivel Media and DayZ Loop.

To register for the national 2007 Mashup please visit http://www.mashup.ypulse.com. Attendees registering on or before May 29, 2007 will save 20%.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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