Program Announced for What Teens Want 2007

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Conference examines the latest marketing trends to reach teen influencers.

WHAT TEENS WANT (, the definitive conference to discover new and effective ways to reach today's teens, is taking place on June 18 and 19, 2007, at the Grand Hyatt New York in New York City. Hosted by Adweek, Mediaweek, Brandweek, Billboard, The Hollywood Reporter and presented by The N, WHAT TEENS WANT brings top-level marketing, agency, and media executives, youth culture experts and thought leaders from the music and gaming industries together under one roof to discuss the lucrative teen market.

Guided by an advisory board of industry experts and co-sponsored by Access 360 Media, Next Step Magazine, Pump Audio and Snippies, WHAT TEENS WANT ( explores the most effective ways to connect with trendsetting teens. This 1 ½ day event features in-depth panel discussions, groundbreaking research, captivating speakers, live teen panelists, case studies and valuable networking opportunities. Program highlights include:

--The Social Networking Frenzy

--Engaging Teen Consumers in a Multiplatform World

--What a Boy Wants: Teen Panel

--Sugar and Spice and All Things Nice: Teen Girl Panel

--Reaching Hispanic Teens

--The Truth About Teens and Brands

--Marketing Strategies That Will Change the Way You Reach Teens

--The Future of Print

--Dial "M" For Marketing: Will Teens Listen or Hang Up?

--Harnessing the Power of Consumer-Generated Media

--Building a Cultivated Community Around Your Brand

--How Teens are Using Technology to Discover and Distribute Music

--The Authentic Teen: Why Today's Teens Want Character With Their Content

This must-attend conference also boasts an impressive list of speakers who will discuss how the teen market is changing, and will share key insights on the best ways to capitalize on the growing teen population. Featured speakers include:

--Bob Arnold, Global Leader, P&G's
--Michael Barrett, Chief Revenue Officer, Fox Interactive Media
--Jason Flom, Chairman & CEO, Capitol Music Group
--Jane Grenier, Publisher,
--Bruce Henderson, Creative Director, Senior Partner, Ogilvy New York
--Max Kalehoff, Vice President of Marketing, Nielsen BuzzMetrics
--Dave Knox, Teen External Relations Manager, P&G Beauty
--Robert Matthews, Senior Director, Consumer Marketing, Nintendo of America
--Tim Rosta, Senior Vice President, Integrated Marketing, MTV Networks
--Radha Subramanyam, Vice President of Research and Planning, The N / MTV Networks Kids and Family Group
--Jessica Weiner, President, With Jess

For more information and to register, please visit For press inquiries, contact Megan Levinson at 212.255.8455, ext 213 or Megan

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Serving seven major market groups, and 30 individual markets, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen Business Media provides business-to-business products and services in print, online and in person.

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Megan Levinson
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