Commercial Mower Manufacturer Discovers New Niche With Homeowners

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Commercial lawn mower manufacturer, Better Outdoor Products (http://www.betteroutdoorproducts.com), is discovering that homeowners are a responsive market for its professional-grade walk-behind mowers. Many homeowners are interested in spending less time mowing, but do not want the heavy weight and large size of a tractor or zero-turn mower. The company believes that its compact and easy to use Quick™ brand of mowers are a good choice for this previously unanswered demand.

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Winston-Salem, NC (PRWeb) April 2, 2007 -- Commercial lawnmower manufacturer Better Outdoor Products is experiencing a surge in demand for its professional-grade walk-behind mowers from an unexpected segment of the turf equipment market; Homeowners. The company believes this response is due to some homeowner's desire for well-built machines that deliver greater productivity than push mowers without the heavy weight and large size of tractors and zero-turn mowers.

"Our Quick 36 mowers (http://www.quick36.com) are designed for pro landscapers. But over the last several years we've realized that an increasing portion of our sales are going to homeowners", said company founder Gary Patridge.

Patridge attributes this growth to an unfulfilled niche in the market. "We get calls everyday from people who're looking for something better than a 21" push mower. Many of our customers have previously owned various types of riding mowers and tell us that most are too heavy or that they are awkward to operate. They want something faster, lighter and easier to operate that delivers a push-mower quality of cut in a reasonable amount of time."

"Being an Internet-based company, Better Outdoor's products are in front of the world daily. Through the use of popular search engines such as Google and Yahoo, consumers are discovering professional quality tools for their personal use", reports Michael Appolonia, Director of Information Systems for the company. "Better's direct sales business model brings affordability to consumers for what have traditionally been expensive commercial products".

"For the last several decades, manufacturers have largely ignored walk-behind mowers. While the development of heavy riding zero-turn machines has flourished, products for smaller areas and residential lawns have languished with most being based on very old designs. The professional landscaping community has welcomed our Quick mower with open arms. But what has been our biggest surprise, is how many homeowners want this type of product", added Patridge.

Established several years ago as a company dedicated to the professional market, Better Outdoor has recently completed its third expansion in four years. A much larger building, additional production resources and vastly upgraded customer service systems have tripled its capacity to meet the new-found consumer demand for its products. In addition to mowing machines, Better has several other home-maintenance related designs in development.

"Our professional and homeowner customers seem to appreciate the focus of our products.", says Appolonia. "Unlike the one size fits all mowers commonly offered in box stores, Better Outdoor instead develops equipment with an eye toward specialization. Our design themes center around being compact and lightweight, easy to use and delivering quality results. Our name serves as a constant reminder of our goal as a company."

A family owned business, Patridge and Appolonia are obviously excited about prospects for the future and their enthusiasm seems to have infused the entire company. Customer Service Manager Kim Day said, "We're focused on delivering unique products and old-fashioned customer service. As long as we continue to provide good value and treat our owners with respect we believe people will continue to entrust us with their equipment purchases".

"Commercial landscapers often mow 50 hours a week during the season. They demand a very high level of performance and good durability from their equipment. A homeowner should probably expect to hand-down one of our Quick series mowers to the kids as a family heirloom", mused Patridge. "They're built like a little tank and pretty darned fun to operate. Many of our owners tell us they actually look forward to mowing".

For additional information regarding Better Outdoor Products Quick series mowers, request a catalog through our website our by calling the company toll-free at 866-290-7295. Better, Better Outdoor Products, Quick 36 and Quick 44 are trademarks of Better Outdoor Products, LLC

About Better Outdoor Products:
Better Outdoor is a privately-owned American manufacturer and direct-seller of commercial-grade equipment for landscaping and grounds maintenance.

Contact:
Kim Day, Customer Service Manager
Better Outdoor Products, LLC
866-290-7295
http://www.betteroutdoorproducts.com

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