Dynomax and powerTV Team up to Promote Inaugural $40,000 Dynomax Power To The Wheels Dyno Shootout

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DynoMax brands new Power to the Wheels Dyno Tour Event Series to receive extensive online powerTV video coverage; DynoMax to launch digital media marketing programs with powerTV.

DynoMax and powerTV are teaming up to bring thousands of online enthusiasts extensive video coverage of the DynoMax Power To The Wheels 2007 Dyno Tour. In this new event competition, a chassis dyno will test the horsepower and torque of DynoMax-equipped muscle cars, giving enthusiasts a chance to compete at each of eight DynoMax Power to the Wheels events. Daily first-place event winners will be entered into a national ranking for a chance to compete at the DynoMax Winners Shootout during the 2007 SEMA Show in Las Vegas for the $25,000 grand prize, a $10,000 second prize, and a $5,000 third prize.

DynoMax Power to the Wheels Dyno Tour Event Series (powerTV coverage at bold events):

  • Kick-Off Event, Summit Racing Equipment's Retail Store, McDonough, Ga., March 17
  • Mopars at the Strip, Las Vegas, March 30-April 1
  • Year One Experience, Atlanta, Ga., May 18-20
  • Hot Rod Power Tour, Cleveland, Ohio, to Little Rock, Ark., June 2-9
  • Car Craft Summer Nationals, St. Paul, Minn., July 20-22
  • Hot August Nights Swap Meet, Reno, Nev., Aug. 9-11
  • Woodward Dream Cruise, Detroit, Mich., Aug. 16-18
  • Hot Rod Super Nationals, Springfield, Ill., Aug. 24-26
  • Street Machine Nationals, Springfield, Mo., Sept. 15-17
  • Winner's Shootout: 2007 SEMA Show, Oct. 30 - Nov. 2

With powerTVs online video coverage, automotive enthusiasts from all over the country will be able to follow along with the coverage of each exciting DynoMax Power to the Wheels event. Nothing gets the blood pumping faster than the roar of a deep and powerful sounding vehicle with DynoMax exhaust on a chassis dyno. Thanks to the Internet and the latest online video technology from powerTV, all you need is a computer with a high speed Internet connection. Just click on http://www.DynoMax.com or any of the powerTV network sites (http://www.NMRAtv.com, http://www.LSXtv.com or http://www.StreetLegaltv.com), and hold on.

"DynoMax is putting together one of the most exciting and innovative event series the motorsport community has ever seen," said powerTV President James Lawrence. "A dyno challenge, where the winners will show their power at the wheels rather than at the track, will bring an entire new group of competitors out. powerTV is proud to be working together with DynoMax on this innovative project."

In addition to the online coverage, powerTV customized an online digital marketing program for DynoMax to assist them with marketing the Power to the Wheels Dyno Tour, as well as product marketing for DynoMax exhaust for the 2007 year, including informative cutting edge commercials, dyno competitions, product reviews, and digital display ads which will be displayed across the powerTV properties.

The DynoMax Power to the Wheels Dyno Tour is an exciting event series, said Beth Mooney, DynoMax brand manager. Through our partnership with powerTV, were sure that thousands of enthusiasts will power up their cars for a chance to win part of the $40,000 prize purse at SEMA. Theyll want in on the action they see online!

For more information on the DynoMax Power to Wheels Dyno Tour or DynoMax performance exhaust systems and components, please visit http://www.dynomax.com, contact your nearest DynoMax supplier, or call 1-734-384-7806. For the name and location of your nearest DynoMax performance exhaust retailer, check out the dealer locator feature at http://www.dynomax.com.

About Tenneco
Tenneco Inc. is a $4.7 billion manufacturing company with headquarters in Lake Forest, Illinois, and approximately 19,000 employees worldwide. Tenneco is one of the worlds largest designers, manufacturers and marketers of emission control and ride control products and systems for the automotive original equipment market and the aftermarket. Tenneco markets its products principally under the Monroe, Walker, Gillet and Clevite Elastomer brand names. Among its products are Sensa-Trac and Monroe Reflex shocks and struts, Rancho suspension systems and shock absorbers, Walker Quiet-Flow mufflers, DynoMax performance exhaust products, and Clevite Elastomer noise, vibration and harshness control components.

About powerTV Media, LLC.
powerTV Media is a new-gen digital media company which provides a synergy of products and services dedicated to the online automotive enthusiast market. PowerTV is a powerful, fully hosted, video media platform for the broadcast of featured video and user-generated content for enthusiast communities, media, content, and corporate websites. powerTV Medias business model is supported by delivering compelling, high-value advertising, video production, and digital marketing programs, as well as by helping content owners and companies deploy custom-branded video channels for a reasonable investment.

For more information about powerTV media, contact:
Scott Carpenter
ScoCar PR Agency
(972) 417-1900 x 1

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