San Diego, CA (PRWEB) April 2, 2007
SAN DIEGO - (PRWeb) April 2, 2007 - Digitaria, a full-service digital marketing and technology firm, today announced it was honored with several awards including Best of Show, People's Choice, Two GOLD ADDYs® and Three SILVER ADDYs® at the 2007 San Diego Creative Show/ ADDY Awards, held on March 23 in San Diego. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
The ADDYs are the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. Conducted annually by the American Advertising Federation (AAF), the San Diego Ad Club ADDY Awards are the first of a three-tier, national competition. In events held concurrently all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against the other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.
The annual ADDY Awards recognize the most creative entries in each category in both online and offline marketing. The GOLD ADDY is recognition of the highest level of creative excellence within each category awarded. Entries that are also considered outstanding and worthy of recognition receive SILVER ADDYs. The prestigious "People's Choice" award is voted on by attendees of the ADDY Pre-Show Raid, held one month prior to the awards event and open to the general public. The "Best of Show" is the best display of creative work in both online and offline marketing and is judged to be superior to all other entries in the competition. Digitaria was honored with the following 2007 ADDY Awards:
- Professional Best of Show- KCET- CA Stories- Departures: Boyle Heights: http://kcet.org/explore-ca/departures/
- Professional People's Choice- TaylorMade Golf Balls: http://www.taylormadegolf.com/category.asp?catID=62
- Professional GOLD ADDY- KCET- CA Stories- Departures: Boyle Heights: http://kcet.org/explore-ca/departures/
- Professional GOLD ADDY- TaylorMade Golf: "I am a Golfer" http://www.taylormadegolf.com/iamagolfer/
- Professional SILVER ADDY- TaylorMade Golf Balls: http://www.taylormadegolf.com/category.asp?catID=62
- Professional SILVER ADDY- TaylorMade Golf: http://www.taylormadegolf.com/home.asp
- Professional SILVER ADDY- DotComedy: http://www.dotcomedy.com/
"This year Digitaria celebrates 10 years of building digital experiences for many of the world's most recognized brands," said Digitaria's Director of Creative Services, Daiga Atvara. "Receiving recognition of this caliber in one of the advertising industry's toughest competitions is a huge win for both Digitaria and our customers."
"Digital media and technology is now the most influential communication medium in the world," said Digitaria CEO, Daniel Khabie. "Digitaria is proud to be recognized for leveraging the newest Web technologies to change the way companies communicate with customers."
Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Washington, DC and Portland, OR. Since 1997, Digitaria has consistently lead the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Best Western International, CBS Corporation, FOX, Gateway Corporation, Hasbro Corporation, Invitrogen, KCET Hollywood, KPBS, NBC Universal, QUALCOMM, Ryland Homes, TaylorMade-adidas Golf and many others.
Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.