Health Tourism On the Rise Along with European Stress Levels

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As the European work culture begins to mirror that of the stress-ridden US, more Europeans are saying 'no' to the pressure and choosing health and wellness holiday retreats.

A recent article published by the International Herald Tribune reveals the extent of the increased stress levels sweeping through European nations. According to the staff at European hotel bookings company, this increase wave of stress directly correlates with rising interest in health tourism in Europe. In the Herald Tribune article, professor of organizational psychology and health at Lancaster University Management School in England Gary Cooper blames the 'stress tsunami' on U.S. influence.

According to Cooper, Britain, Ireland, and most recently, the Netherlands and other areas of Scandinavia are most prone to suffering from stress and anxiety caused by the adoption of stressful American-style work habits.

"Even though the stressful American lifestyle has now crossed the ocean and crept into Europe, it seems that Europeans aren't so caught up in the frenzy that they won't make the time to relax and regroup. We've seen a marked increase in wellness and holistic traveling -- destinations that offer dedicated spa's, yoga retreats, and other relaxation activities," says Marcel Stillekens, co-owner of

Stillekens says that more online visitors to their European hotel booking website ( are spending time investigating London hotels, Barcelona hotels, Rome hotels, and other European hotels that cater specifically to relaxation and rejuvenation.

Stillekens notes that among the most popular resort hotels are the Landmark London which offers spa treatments and other alternative spa therapies and London's Radisson Edwardian Pastoria hotel where guests are pampered with body wraps, facials, and full treatment courses in a 4-star luxury setting. Others prefer quaint specialty hotels outside of the larger cities.

For the highly practical, Stillekens says that a revitalization trip can easily be justified by the increased productivity experienced after returning to work. The European Commission estimates that stress and anxiety result in a cost of at least 20 billion Euro annually, much of which is derived from the lack of productivity caused by continuous levels of stress in the workplace.

"Because we have relationships with more than 25,000 European hotels, we are able to offer deep discounts on Europe's premier spa packages. Spa vacations are often far less expensive than many people realize and the increased feeling of health and well-being makes this type of vacation well worth every bit of the cost."

About is a Holland-based travel and tourism company that offers deep discount rates on more than 25,000 France hotels, Italy hotels, and other popular European hotels. Per it's commitment to its customers and the traveling community, offers translation in 13 languages, and charges no reservation fees, no cancellation fees, and no advance payments for trip planners.


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Edo Jansen
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