Coors New Cold Activated Bottle Campaign uses Chromazone™ Chill 'n' Reveal Ink

Color changing ink is the centerpiece of a national marketing campaign. Graphics change color when triggered by temperature change and encourage the consumer to interact with the message.

Glenview IL April 2, 2007 -- Chicago based manufacturer of temperature sensitive inks and promotional products that change color, Hallcrest, has been working closely with leading brewer, Coors, in the recent development and production of cold temperature sensitive bottle labels for use on Coors bottled beers.

Chromazone™ ink products were customized to produce a dramatic and vibrant cool temperature indicating label. The "Chill 'n' Reveal "label is interactive and will transform a label graphic from white to blue indicating a "Cold Activated Bottle" .

Rocco Sapienza, President of Hallcrest, comments: "We are delighted to be working so closely with Coors on developing our chill reactive inks for inclusion on the brewer's bottle labels. This is a strong, fun, marketing tool allowing the consumer to interact directly with the brand.

This unique thermographic color changing label will be the centerpiece for a 2007 National Marketing Campaign featuring the "Cold Activated Bottle".

###