Great Web Sites Recognized by The Ratings Guy™

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Consumers win when search engines fail: New company launched to help consumers get to the better Web site sooner with Great Web sites recognized in major Lifestyle categories, with less than 3% making the grade.

The Ratings Guy announces the launch of Web site ratings and review services, helping consumers to find the better site sooner. The new service also helps Web sites to differentiate their offering to target audiences and to display The Ratings Guy’s Great Site™ seal. The seal is evidence of a successful site evaluation by objective researchers who identify Web sites that excel in providing consumers with high quality, trusted, and experienced resources. Less than 3% of Web sites make the grade for Great Site status. Access to the complete listing of Great Sites is free and is found at

The Ratings Guy offers user-submitted nominations and ratings in addition to its independent and objective review process. Web sites may request a review, and only those meeting the Great Site benchmarks become eligible for participation in the Great Site Benchmarking Network, an exclusive group of Internet thought leaders working to advance consumer empowerment on the Web.

“With so many options available on the Web today, and search results polluted with sponsored and paid advertising, consumers are finding it more difficult to find the best sites. Web site owners in particular, must compete for traffic across a range of unrelated categories that creates congestion in everyday users’ search results. Our experience shows that less than 3% of web sites make the cut,” said John Morrow, company co-founder.

The Ratings Guy was developed by a team, experienced in the consumer research and ratings field and frustrated with the search industry’s inability to separate advertising from editorial. The company, led by Morrow will review and rate Web sites across an array of popular consumer lifestyle information categories including: health & wellness, travel & leisure, house & home, animals & pets, diet & cuisine, kids, shopping and more. Morrow is best known for having created “100 Top Hospitals: Benchmarks for Success,” the health care industry’s first national hospital rating and benchmarking system.

The Ratings Guy is an independent and objective resource, supported by research librarians and researchers (the original search engines) who seek to identify those Web resources that provide users with exceptional quality, trust, and experience. The company uses a proprietary review methodology to test sites against its own benchmarks for transparency, accuracy, timeliness, functionality, trust and usefulness. For more information visit

John Morrow, Principal
The Ratings Guy, LLC
Tel: 207-338-0440
Fax: 207-636-8060


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