Automotive Research Website Launched by Industrial Marketing Research

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AutomotiveResearch.com offers critical automotive industry information for immediate online download.

Detailed and trendable automotive research data is often difficult to find or unavailable on the web, so Industrial Marketing Research set out to launch a site that could provide easily accessible and affordable data to people in the industry

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Industrial Marketing Research (IMR) U.S., one of the automotive industry's most respected marketing research firms, today announced the launch of AutomotiveResearch.com, a site dedicated exclusively to providing current, concise automotive market data that is simple to access and cost effective.

The site is launching with easy-to-use, "just in time" information on Replacement Rate Trends and Channel Share Trends designed to allow users to download "snapshots" of critical data with minimal time or expense required.

In the coming months, AutomotiveResearch.com will post information and insight on accessory trends, technicians, repair shops, parts brand, brand usage, vehicle technology, consumer preferences and more.

As a company that has been conducting large syndicated studies for the automotive industry since 1975, thoroughly capturing and documenting behaviors and intentions related to parts, services, aftermarket channels, technicians, repair shops, accessories and more, IMR plans to make AutomotiveResearch.com the industry standard for automotive research needs. The site will provide professionals interested in the automotive industry with key insights into various segments of the market.

The information offered on AutomotiveResearch.com through IMR's tracking studies provides information that identifies a level of detail which is hard to come by in the automotive industry. Ultimately, this means that the new site offers the ability to cut costs out of automotive research projects. The research provided is culled from in-depth studies geared towards product planning, vehicle accessorization, replacement/incidence rates, channel trends, customer segmentation, DIY vs. DIFM, OEM service and parts program performance and repair shop technician profiles, brand preferences and parts volumes just to name a few.

"Detailed and trendable automotive research data is often difficult to find or unavailable on the web, so Industrial Marketing Research set out to launch a site that could provide easily accessible and affordable data to people in the industry," said Bill Thompson, president of IMR. "The AutomotiveResearch site provides reliable information based on specific requirements of individual users that are interested in automotive market research delivered from an industry trusted source."

For more information, please visit http://automotiveresearch.com, call (800) 654-1079 or e-mail Bill.Thompson(at)IndustrialMR.com. To view information on subscribing to the site or free registering for one-off purchases, please visit http://www.automotiveresearch.com/comsite5/bin/comsite5.pl?page=checkout_signin.

About Industrial Marketing Research (IMR)
Industrial Marketing Research (http://www.industrialmr.com) has been providing valuable market research data and consulting to the automotive industry since 1975. As a "pioneer" in multi-client (syndicated) surveys, their research has become an industry standard due to its longevity and regular, consistent use and visibility within the industry. IMR is continuously developing new ideas and new ways to service their customers by generating valuable, accurate information that is accessible to the entire automotive industry.

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Bill Thompson
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