CIQ/Voisys and AFS Software Partner in New CRM Solution: CustomerIQ

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CIQ, Inc. /Voisys and AFS Software, Inc., today announced collaboration on a new CRM solution designed specifically around the needs of CIQ Inc/Voisys' dealership client base. The collaboration leverages AFS' proprietary CRM processes developed over the last two decades, together with CIQ inc. /Voisys' strong market presence in over 2000 dealerships nationwide. The result: "CustomerIQ", a CRM product and service suite which provides CIQ Inc. /Voisys clients with robust lead management, showroom control, and BDC capabilities.

CIQ, Inc. /Voisys and AFS Software, Inc., today announced collaboration on a new CRM solution designed specifically around the needs of CIQ Inc/Voisys' dealership client base. The collaboration leverages AFS' proprietary CRM processes developed over the last two decades, together with CIQ inc. /Voisys' strong market presence in over 2000 dealerships nationwide. The result: "CustomerIQ", a CRM product and service suite which provides CIQ Inc. /Voisys clients with robust lead management, showroom control, and BDC capabilities.

CustomerIQ is designed to integrate all of the lead management and CRM needs of the dealership into a single database. It can import leads from CIQ Inc. /Voisys, as well as from other internet providers, the dealership DMS (sales and service), call tracking systems, manufacturer leads, and even from other CRM's. CustomerIQ has the ability to manage all the dealership's critical database and contact requirements on a single, powerful platform.

Most CRM products rely upon daisy-chaining events together--the system users must set and complete each contact in order to set the next one. If at any time the chain is broken, the process fails.

CustomerIQ is oriented towards processes, where a full regimen of contacts, mail and e-mail is scheduled over the next several years, and daisy-chains can be created out of that process at any point. However, in the event that a chain is broken, the balance of the process continues as scheduled.

Traditional web-based CRM solutions are limited to providing information that can be pushed through the internet connection, which can be limiting for a large database application. CustomerIQ runs within the dealership's network, allowing many more features and capabilities than would be feasible to push through an internet connection. Most importantly, access to the system is supervised, providing true compliance with the security provisions of the Gramm-Leach-Bliley Act.

Because dealerships are unique in their processes, strengths, and capabilities, CustomerIQ allows everything to be customized--from the e-mail and print correspondence and timing, to individual reports, and even to the interface that each user sees on their own dashboard. CustomerIQ's internal word processing and reporting features have over 600 merge fields, including customer data, statistical, goal-based, graphical, customer photographs, and more.

CustomerIQ can be installed as a thin-client that handles only the dealership's CIQ Inc. /Voisys leads, or as a fully integrated system that manages CRM for the entire enterprise. This scalability extends to the support and service products as well, allowing the client dealership to perform all of the CRM tasks on their own, or with the daily assistance of the CustomerIQ support team. The ability to apportion certain daily tasks out to the CustomerIQ support team allows the dealership management to know their investment will never go idle just because their staff is unable or unwilling to keep up with the daily process requirements.

"A good percentage of our clients have no CRM product in place to receive their Internet leads. Couple this with the fact that according to industry statistics, the majority of dealerships feel that their CRM solution is under performing, and it points to a real need for a new solution. CustomerIQ is a proven best-practices methodology for our customers to get the most from their internet lead investment," commented Michael Snider, National Sales Manager CIQ Inc. /Voisys.

Byron Short, President of AFS added: "AFS has utilized a full-service approach to dealership CRM for the last 22 years, which has allowed consistent results for our dealership clients, but at the expense of slower growth for AFS. By partnering with CIQ we expect to reach more markets, much sooner than we could otherwise. The time is right, since recent advances in support technologies allow us to leverage our service-based approach to the industry into a flexible platform where the client dealership can utilize as much or as little of our services as necessary to get optimum results."

About CIQ Inc./Voisys: (http://www.voisys.com)

The CIQ family of products helps auto dealers produce more results with higher sales and greater profits. A pioneer of the lead generation industry, CIQ, Inc. was established in 1996 and has quickly become the leader in special finance lead generation. Over the past eleven years CIQ, Inc. has acquired over 1,100 automotive related clients.

Voisys is an 800 and Internet based lead generation system serving the automotive non-prime, prime, and lease markets. Each year the company generates millions of credit related leads with its VOISYS™ Loan By Phone, Direct Mail and Internet programs.

About AFS: (http://www.afsinc.com)

AFS Software, Inc. was founded in 1985 as a full-service CRM company serving the auto dealer market in Colorado. In 1990 AFS began selling franchises nationwide and today enjoys market presence in 15 markets and 11 states. AFS is headquartered in Scottsdale, Arizona.

Media Contacts:

Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Michael Snider
National Sales Manager CIQ Inc. /Voisys
Phone: 800-438-8642 X 102
email: msnider(at)ciqgroup.com

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