Online Grocery Coupons Click with Most Consumers

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Boodle™ dispels common myths about online coupons.

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Boodle™ (, a leading grocery savings site and distributor of online grocery coupons, reports that use of online grocery coupons is growing with more brands than ever offering valuable savings through the Internet; however, some consumers are still hesitant to use online coupons because they don't understand how the coupons work or they are afraid to try to use them due to a lack of information.

Boodle helps consumers clear up the confusion by debunking some common misperceptions about online grocery coupons which are now a widely accepted currency at the vast majority of grocery retailers nationwide.

"Shoppers shouldn't let their fear of the unknown keep them from enjoying the substantial savings possible through using online grocery coupons," says Jeanette Best, Interactive Marketing Director of Boodle. "The concept of online coupon distribution is new to most people and, unfortunately, some information that is either no longer true, or never was true in the first place, remains out there as "common knowledge."

MYTH: Online Coupons Are Fraudulent.
FACT: Coupons found in the Sunday newspaper are actually MORE fraudulent than online coupons. Online, fraud is much easier to detect and prevent. Each coupon is a unique document and becomes unavailable to print again after an individual has printed the offer. This makes it difficult to amass a large pile of coupons and photocopies will be detected. To avoid fraud, consumers should never buy coupons from eBay or any other source. Further, consumers should not use coupons that come to them via email unless they have knowingly registered to receive the coupons at a manufacturer or credible coupon site such as

MYTH: Most Grocery Stores Don't Accept Online Coupons.
FACT: Thanks to sophisticated security measures and a greater awareness level, online coupons are now widely accepted at most retailers that already accept manufacturer coupons. Acceptance of online coupons is also due in part to the growing number of legitimate and trusted Web sites that are offering them. In addition to hundreds of newspaper Web sites nationwide, many manufacturers and grocery retailers also distribute valid grocery coupons directly from their Web sites. There may be some isolated cases where a consumer runs into a problem; however it is usually related to a cashier not being familiar with their store's policy. See Boodle's Guidelines for Online Coupon Usage at

MYTH: Online Coupons are Hard to Find.
FACT: Several major consumer brands such as General Mills provide online coupons directly on their Web sites. Plus, most newspapers now have online coupon sections with offers for national brands as well as local businesses. Finally, there a number of respected coupon sites such as where consumers can print valid coupons. Boodle recently doubled its selection of free printable grocery coupons to include nearly 100 offers for popular brands such as Cheerios, Betty Crocker, Chex Mix, Yoplait, Green Giant and General Electric.

MYTH: Online Coupons Aren't Worth the Time.
FACT: Consumers can find and print online coupons for free -- greatly expanding what they already obtain from their Sunday newspaper. Online face values are often higher than their print counterparts and consumers often have the option of signing up for additional offers.

MYTH: Online Coupons Are Too Much Trouble.
FACT: What could be easier than coupons on demand? The Internet allows consumers to quickly view online offers from several manufacturers, click to select the coupons they want and print. To get started, Boodle simply requires a zip code. The process includes: 1) Go to and enter your zip code; 2) Activate the coupon print tool in 30 seconds; and 3) Select & print the coupons you want.

About Boodle™™ ( is a leading grocery savings site and distributor of online grocery coupons among 500 media and lifestyle sites. combines the local strength and trusted brands of its affiliated newspapers with nationally branded products, such as Betty Crocker®, Pillsbury®, and Cheerios®. is a division of Consumer Networks, LLC based in San Diego. Investors include Gannett Co. Inc., Tribune Co., and the Copley Press. The company also offers the BoodleIZER™ online coupon organizer and a local coupon program that enables partners to feature online coupons from area merchants.


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Sarah Peterson
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