Spotlight Single Listing Websites Prove To Be A Powerful Method For Attracting Seller Clients

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Three case studies of real estate agents who have utilized Spotlight demonstrate the effectiveness of offering a dedicated website for individual properties.

Spotlight, a single listing website solution that offers a dedicated website for individual property listings, has proven to be a powerful method for winning listings when utilized by real estate agents and brokers. Launched in October 2006 by iHOUSE Web Solutions™, a leader in realtor website design and online marketing services, Spotlight is a feature rich marketing tool that is:

  •     On-demand, without any software required
  •     Fast and easy
  •     Risk-free, with unlimited "Free Preview" websites
  •     Visually unique, with many attractive design options
  •     Branded with the user's contact information
  •     Customizable with photos, floorplans, and listing details
  •     Helpful to real estate professionals and their clients, with buyer resources and links, and easy-to-upload password, protected documents page

"Spotlight is more cost and time effective than anything else that I've seen or used," says Taylor Lindstrom of Prudential Preferred Properties in Winnetka, Illinois. "Spotlight is appealing in many ways. A really successful Internet campaign includes a dedicated web site with domain name. Compared to other competitor products, I can have a web site for a fraction of the cost of alternative marketing plans... Spotlight has been a tremendous addition to my marketing plan."

Myrna Wright of Montana Realty Company of Red Lodge in Red Lodge, Montana plans on using Spotlight single property websites for all of her residential and commercial properties. "Spotlight has increased our number of listings but also, listen to this, we are now in negotiation for a property that has been on the market with a Spotlight website for 9 days!" says Myrna. "We received a bid from a couple that do not live in the area, because they saw the Spotlight website with all the photos and listing info- they bid on it before they had even stepped foot on the property!"

Spotlight offers a powerful method of standing out at listing presentations. "Being able to offer a Spotlight website and domain name gives me a huge advantage over my competition," says Heather Elias of Long and Foster in Northern Virginia. "I went to a listing presentation and it was between myself and another agent with a similar background, credentials, and marketing campaign. The difference was that I was offering a Spotlight website and the other agent was not. The client picked me specifically because I was offering the Spotlight website. Now I'm in contract negotiation for that listing, it sold in 45 days!" Heather credits 40% percent of her 7.4 million in production to iHOUSE and Spotlight-driven leads.

For more information about Spotlight single listing websites, and to create a free preview Spotlight website, please visit http://www.ihouseweb.com/Products/Spotlight/.

About iHOUSE Web Solutions
Since 1986, iHOUSE Web Solutions, a division of CIS Data Systems, Inc., has provided real estate professionals with Internet tools to build their businesses. Through continued, successful designs of user-friendly real estate agent websites and other products for real estate web site promotion, the company has built a network of more than 11,000 customers, and maintains IDX data feeds with over 300 MLS's nationwide, representing nearly two-thirds of all listings in the U.S. Its web marketing solutions include iHOUSE websites, IDXPro MLS Search Solution, Spotlight single-property websites, Click-To-Talk one click voice link, VTShowcase virtual tour manager, ConnecTel toll-free hotline phone-marketing service, MarketReach email marketing solution, and LocalNet Web Registration service. Headquartered in Oakland, California, iHOUSE Web Solutions can be reached by phone (Toll-Free) at 866-645-7702, via email, or by visiting its website at http://www.ihouseweb.com.

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JASON LEWIS
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