Scala Sponsors the Canadian Out-of-Home Digital Media Summit in Toronto

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Scala Inc., the industry leader in end-to-end digital signage software, announced today the sponsorship of the Canadian Out-of-Home Digital Media Summit in Toronto on April 25th - 26th. The conference, hosted by The Strategy Institute, a Canadian based institute dedicated to delivering state-of-the art conferences that identify challenges and provide expert solutions for business leaders in North America, bring together vendors, end-users and agency professionals to discuss the challenges of integrating effectively an ever-expanding body of media options.

Scala Inc., the industry leader in end-to-end digital signage software, announced today the sponsorship of the Canadian Out-of-Home Digital Media Summit in Toronto on April 25th - 26th. The conference, hosted by The Strategy Institute, a Canadian based institute dedicated to delivering state-of-the art conferences that identify challenges and provide expert solutions for business leaders in North America, bring together vendors, end-users and agency professionals to discuss the challenges of integrating effectively an ever-expanding body of media options.

As a sponsor of the conference, Scala's Jeff Porter, Executive Vice President, will lead a professional panel discussing the conference summary and host and exclusive Q&A with recognized industry pioneers including: Lyle Bunn, Strategy Architect, Alchemy of PI Media, and David Hunter, President, EyeQ Digital.

Scala will be highlighting its next generation digital signage software platform, InfoChannel. Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. InfoChannel further extends the benefits and ROI of digital signage and corporate communications networks around the world.

The core of the InfoChannel software platform is the brand-new InfoChannel Content Manager, which together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of digital signage software offers unequaled functionality that benefit both Digital Signage and Corporate Communications customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including new channel planning/scheduling modules; new 3D-based rendering engine for improved visual quality and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional InfoChannel strengths that propelled Scala to its leading position in the industry are still there and better then ever: authoring option provides the fastest system for creation of Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) or other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; and InfoChannel's real-time rendering at the "point of playback" ensures smaller files sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 30,000 InfoChannel Players driving hundreds of thousands of screens worldwide - talk about scalability.

See the next generation of the most widely deployed digital signage software platform in the world, Scala InfoChannel in Toronto. Scala professionals will be demonstrating InfoChannel at the conference. This is the biggest story in digital signage. You can't miss it!

About Scala, Inc.
Scala, Inc. is the world's leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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STEVE ELSNER
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