West Simsbury, CT (PRWEB) April 9, 2007
http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the international business learn to create more effective and engaging websites.
"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The best international business Websites have overcome the traditional language barriers by adapting translation software that translates text on the fly or using extensive database programs to store multiple versions of text and graphics for online users based on their needs and international location."
The WebAwards competition judges international business websites on seven criteria that combined create award-winning websites:
- Ease of use
Since 2002, international business web sites have matched the overall ISAR Index four out of six years.
According to the ISAR study, content, ease of use, and interactivity are international business websites' strong points and they have beaten the 3-year criteria average for the interactivity criteria. They tend to have the lowest scores for design, innovation and copywriting.
The 2006 WebAward for Best International Business website went to FedEx for FedEx Global Trade Manager
Other past winners include:
- 2005 SAP AG for SAP Business Community
- 2004 SAP AG for SAP Community
- 2003 Macquarium and UPS for UPS Expanding Horizons Web Site
- 2002 International Data Group for International Data Group's website
A complete list of past winners can be found at internationalbusiness.webaward.org.
Companies and organizations wishing to have their international business web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.
To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp
The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.
2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The international business industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best International Business Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.
About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.
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