Best Leisure Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for the leisure industry's Web design.

http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the leisure industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Leisure Web sites take many forms, but the best ones all have the ability to transport the user from the mundane day to day to an enjoyable lifestyle experience - if only for a short time."

The WebAwards competition judges leisure websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Leisure websites have consistently out performed the ISAR Index each year excep in its introduction year.

According to the ISAR study, design, ease of use, content and copywriting are leisure website's strong points and they have beaten the 3-year criteria average in all areas.

The 2006 WebAward for Best Leisure website went to IconNicholson for San Manuel Indian Bingo & Casino

Other past winners include:

  •     2005 Euro RSCG 4D for Intel Digital Home
  •     2004 BGTpartners - Miami for Living the Seabourn Experience
  •     2003 Aristotle for Earth River's Futaleufu Interactive Gallery
  •     2002 Ripple Effects Interactive for Experience PA Web Site

A complete list of past winners can be found at leisure.webaward.org.

Companies and organizations wishing to have their leisure Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The leisure industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Leisure Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
WebAward
860-558-5423
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