Best Email Website Trends Detailed in New Report from the Web Marketing Association

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New Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for email Web design.

http://www.07webaward.org -- The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the email industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "As sending email - and having it received - becomes more complicated, the best email websites are keeping their programs simple and easy to use without over simplifying and having a "wizard" for even the simplest tasks."

The WebAwards competition judges email websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Email websites have beaten the ISAR Index for the second year in a row, however due to drastic underperformance in 2004, email websites are still below the 3-year ISAR criteria in all categories.

They have made the biggest advancement of any industry in the ISAR Index. Once scoring dead last in overall average score for any industry, they have now earned the position of ninth highest total score.

According to the ISAR study, content, innovation and design are email websites' strong points. They tend to have lowesr scores for copywriting and use of technology.

The 2006 WebAward for Best Email website went to cramer-krasselt for Monk-e-Mail.

Other past winners include:

  •     2005 TMX Communications for SAP Funk Brothers
  •     2004 First Marketing for Mediacom e-news
  •     2003 Aristotle for Big Cedar Lodge Enews

A complete list of past winners can be found at email.webaward.org.

Companies and organizations wishing to have their email web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at http://www.07webaward.org.

To request your copy of the 2007 WebAward ISAR report, please visit: http://www.webaward.org/isar_report.asp

The Internet Standards Assessment report and the 2007 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, Misukanis & Odden, Small Army, SimpleFeed, ExactTarget, ad:tech conferences, NewsUSA, eComXpo, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, OTOlabs, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson and eMarketer.

2007 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 11th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The email industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Email Web site of 2007. The deadline for entry is May 31, 2007 and the WebAward Web site is located at http://www.07webaward.org.

About the WebAwards
Now in its 11th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.07webaward.org.

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WILLIAM RICE
WebAward
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