BrightRoll Serves 500 Million Advertisements in Video Players in first Six Months

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BrightRoll, Inc., the leading video advertising network, today announced that it has served 500 million advertisements in video players since inception. Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll and click-to-play advertising solutions across a broad network of publisher sites.

BrightRoll, Inc., the leading video advertising network, today announced that it has served 500 million advertisements in video players since inception. Launched in late 2006, BrightRoll has established itself as an early leader in the video advertising market, providing innovative pre-roll, post-roll and click-to-play advertising solutions across a broad network of publisher sites. Advertisers benefit from BrightRoll's broad publisher reach, unique contextual targeting capabilities and rich reporting infrastructure.

"Online video advertising is quickly becoming the most important and strategic medium for branded advertisers," said Tod Sacerdoti, CEO and Founder of BrightRoll. "We are solely focused on becoming the trusted source for the management, delivery and overall execution of those important campaigns."

The management of a large volume of advertisements provides BrightRoll with a unique perspective into the performance of various ad units, geographic placements and response metrics.

"In 2006, we worked with a variety of advertisers to figure out what ad units work well and perform across a large network of sites," continued Sacerdoti. "In 2007, we are focused on expanding our publisher network and scaling our advertising solutions across that inventory."

With a rapidly growing publisher network and a strong pipeline of video advertisers, BrightRoll is well positioned to take advantage of the massive growth expected in the online video advertising market. A recent report from Lehman Brothers stated that U.S. Online Advertising Spending will reach $2.4 billion in 2010, representing nearly 10% of the total online advertising market.

About BrightRoll
BrightRoll is the leading video advertising network and is exclusively focused on providing high volume video solutions to advertisers and publishers. BrightRoll serves pre-roll, post-roll and click-to-play advertisements both within video players and in banner inventory. The company's proprietary ad serving technology leverages video context and other targeting data, which allows BrightRoll to fill 100% of available ad inventory and deliver industry leading CPMs. BrightRoll is a privately held company backed by blue-chip investors and holds its headquarters in downtown San Francisco, CA. BrightRoll offers its service at http://www.brightroll.com.

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