Round Rock, TX (PRWEB) April 4, 2007
When author Brandon Cornett first wrote his book on real estate marketing with postcards, he knew there would be a market for it. He just didn't know how much of a market.
But in its first few weeks of availability, the book was downloaded by hundreds of real estate agents, and those numbers continue to rise. On top of that, many of the agents who have read the book have also sent thank-you emails directly to the author. Why the growing popularity? Cornett offered his ideas:
"I think agents respond to this book because of the realistic picture it paints of real estate postcard marketing. You'll read articles and books that say how easy postcard marketing is, but in reality that's not the case. Postcard marketing can be a real challenge because it's a numbers game, and if you don't know what you're doing you can end up wasting time and money. You obviously wouldn't hear this kind of reality from a postcard marketing company, so I'm stepping in to fill the void."
While this might seem like a gloomy picture for aspiring postcard marketers, Cornett said that's not the case at all:
"The first part of this book covers the realities of real estate postcard marketing today, the challenges agents will face, etc. The rest of the book shows how to go about postcard marketing the right way, using modern techniques and best practices. For instance, there's more than one chapter that explains how to use real estate postcards in conjunction with the agent's website, to increase the performance of both mediums. It's modern stuff."
Overall, the book teaches real estate agents how to use direct mail postcards as an effective way to grow their business. Specific lessons include:
- How to plan a postcard campaign that supports your business goals
- How to design real estate postcards for maximum response
- How to outsource the logistics to save headaches and hassle
- How to create headlines that stop people in their tracks
- How to design postcards around a "big idea"
- How to integrate postcards with other marketing channels, like a website
- And a special chapter on creating a "super card"
To download a copy of "Real Estate Postcard Marketing," please see the link below.
About the Author and Book
Brandon Cornett has served in marketing roles for two direct mail and printing companies. He is also the publisher of PostcardSmart.com, the Internet's largest library of postcard marketing advice. His real estate postcard book contains over 100 pages of expert advice and comes with a bonus guide on generating website leads. You can learn more, purchase the book, or contact the author by visiting http://www.realestatepostcardbook.com