Centric Seeks Help to Explain Second Life Incident

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Fallon Winnfield Looks to Virtual World's Community

We drop in one day and find we're standing on an alien world

The Centric island region in Second Life is the location of one of the strangest incidents on record in this emerging virtual space. It has been taken over by the “Manoa Project,” which seems to reflect an abandoned future colonization effort on a distant planet.

“We drop in one day and find we're standing on an alien world,” said Jason Stoddard, Centric's Managing Partner, Strategy.

The world, known as Manoa, seems to have been partially developed for colonization before “cost overruns” caused Winfinity, the developer, to shutter the project. Prominent signs indicate that Winfinity is offering a L$100,000 bonus for the best independent information explaining why the project failed.

Centric's Director of International Strategies, Ken Brady, believes that the incident may reflect something more than a dedicated band of griefers. “There's information in Chinese, Japanese, and English, and there's logic behind it. They explain why we can fly and change our POV, for example.”

Jason Stoddard said: “It's a foreboding, dangerous place. Everything's scattered around like they were in a hurry to get out. And I don't blame them.”

However, Jason admitted that he'd like to know what happened to Manoa as well. “We're inviting all interested parties into the world to help unravel the mystery—or at least create a plausible explanation for what happened here.”

Second Life is a user-built virtual world with over 5MM registered users. More information is available at http://www.secondlife.com

Centric, the Agency of Change, is a “new new” media agency working on leading-edge interactive marketing in social media, virtual worlds, and other emerging opportunities. Founded in 1994, Centric's clients include Memorex, Freestyle Watch Company, Imation, LA Gear, Princess Cruises, Canon U.S.A., Mandalay Bay, Veeco, Hewlett Packard, VeriSign, Nestle and Acura. Centric maintains offices in Los Angeles, New York, Tokyo, and Second Life.

For more information, contact:

Jason Stoddard
SL IM: Fallon Winnfield

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