MIMS Heats Up The Road With Microsoft ZUNE For Club Tour

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MIMS Kicks Off a Twenty-Seven City Club Tour Today Behind His Capitol Music Debut CD "Music is My Savior" In Stores Now. Tour Unveils On-going, National Partnership with MIMS and Microsoft's ZUNE

He's brought the heat to the nation's airwaves with his smash single "This is Why I'm Hot," and now Capitol Music Group / American King artist MIMS plans to heat up the road with Microsoft's digital media player brand Zune for a headlining club tour in support of his debut album "Music Is My Savior."

The #1 Billboard Hot 100 charting artist will kick off his schedule today, April 3rd in his New York City hometown and will hit twenty-seven cities on a tour that will focus primarily on nightclub venues. The tour will bring "Music Is My Savior" tracks such as "This is Why I'm Hot," "Just like That," and for the first time, his forthcoming single "Like This," among others from his debut CD to life on stage for many MIMS fans in cities across the country.

The tour, sponsored by Zune and promoted by the global digital music promotions company Digiwaxx Media, whose dominance in both the music and technology industries successfully garnered the partnership between MIMS and Zune, will hit cities in a hard-to-miss, technologically state-of the art tour bus wrapped in MIMS' likeness. The tour will serve to unveil an on-going, national partnership between MIMS and ZUNE extending beyond the tour.

"The partnership between MIMS and Zune represents the new age of marketing," says Digiwaxx Media CEO, Corey Llewellyn. "The collaboration between an innovative company and an innovative artist showcases the emerging importance of technology within the ever changing music industry."

"I'm excited to join forces with a powerful company like Microsoft," says MIMS. "This isn't just a great move for me but this is great for Hip Hop music across the board. In introducing the Zune digital media player into the Hip Hop community it further shows how powerful Hip Hop music is as a long-standing branding influencer."

"When we first developed a relationship with MIMS last fall we could tell he was someone we wanted to build with," said Christina Calio, director of music marketing for Zune. "Zune is excited to partner with him on this tour and we look forward to identifying and supporting other artists in similar ways."

Breaking Billboard Hot 100 chart history for the third time ever with his smash single "This is Why I'm Hot," MIMS leaped to the #1 chart position (32-1) in March and has acquired the ears of the nation from radio waves to major sporting arenas. MIMS has the fastest selling platinum ringtone in the country. His new single "Like This," will hit airwaves April 16th. His debut album "Music Is My Savior" was released on March 27th and is in stores now.

Music Is My Savior / ZUNE Tour Cities Include:

APRIL 2007
4/3 - 4/5 - New York, NY
4/6 - Wichita, KS
4/7- Indianapolis, IN
4/12 - Washington, DC
4/13 - Memphis, TN
4/14 - Charlotte, NC
4/15 - Orlando, Fl
4/19 - Savannah, GA
4/20 - Oxnard, CA
4/21 -Hartford, CT
4/22 - Atlanta, GA
4/26 -4/28 - Miami, Fl
4/29 - Phoenix, AZ
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MAY 2007
5/1- Minneapolis, MN
5/2 - Fresno, CA
5/3 -San Francisco, CA
5/4 - Bakersfield, CA
5/5 - Las Vegas, NV
5/6 - Salt Lake City
5/8 - Philadelphia, PA
5/9 - Baltimore, MD
5/10 - Washington, DC
5/11 - Norfolk, VA
5/12 - Seattle, WA
5/19 - Augusta, GA
5/24 - 5/26 - Miami, Fl
5/27 - Ft. Myers, FL

For more information on MIMS and the MIMS / ZUNE "Music Is My Savior" club performance tour please contact:

Jennifer A. Williams
J Sharpe Agency Public Relations
718.774.6264 / 646.623.6789
Jennifer@ jsharpeagency.com
http://www.jsharpeagency.com

Chris Lehman
Microsoft - ZUNE
Clehman@ microsoft.com                         

Kasey R. Woods
Digiwaxx Media
Kasey@ digiwaxx.com

Melissa Victor
Capitol Music Group             
Melissa.Victor@ capitolmusic.com    

About Zune:
Zune starts with a 30GB digital media player and adds a twist. You can wirelessly share selected full-length sample tracks, playlists, pictures or your home-grown tracks directly from Zune to Zune.1 You can listen to the full-length songs that you receive up to three times in three days, flag the ones you like and easily buy them the next time you sync up. You can discover new music in the Zune Marketplace, and show off your favorite pictures and videos on the big, bright screen. Zune has all that and a built in FM tuner, too. Let your inner DJ run wild.

About Digiwaxx:
Digiwaxx Media, the global platform for digital music promotion and innovative influencer marketing, was initially formed as a digital music distribution company, offering exclusive digital content in the form of fixed and streaming audio and video media, but has now branched out to become an online and off-line marketing and promotions company, offering a plethora of services to influence tastemakers and trendsetters globally.

http://www.mimsmusic.net
http://www.myspace.com/mimsfanclub

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JENNIFER A. WILLIAMS
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