Proto Software Named "Judge's Choice" for Best Mashup Service at Under the Radar

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Proto Software, developer of a mashup building tool was selected "Mash It Up" category winner by a panel of distinguished technology experts during the Under the Radar Conference held at Microsoft Campus in Mountain View, CA on March 23, 2007.

We presented alongside some incredible mashup tools providers and are honored to have been selected 'Judge's Choice' in this category. To date, much of the buzz around the

Proto Software, developer of a mashup building tool was selected "Mash It Up" category winner by a panel of distinguished technology experts during the Under the Radar Conference held at Microsoft Campus in Mountain View, CA on March 23, 2007.

"We presented alongside some incredible mashup tools providers and are honored to have been selected 'Judge's Choice' in this category. To date, much of the buzz around the "mashup" space has focused on web-based applications. We're happy to see an avid interest in tools such as ours, which allows for the development of rich BI applications that support web-based functions but can also operate behind the firewall, allowing for business users to receive the best of both worlds," said Byron Binkley, CEO and founder of Proto Software.

Proto showcased their remarkable technology by providing sample use cases for their powerful tool which included managing incoming web leads with salesforce.com and some commercial web services. Their demonstration also contained a short building session highlighting Proto's unique visual building environment which consists of easy to use drag and drop components.

"Proto was developed with the business user in mind. We wanted to create a toolkit that would allow any tech-savvy individual to create the custom business tools they need in order to solve everyday problems. Using our visual builder, individuals can develop custom applications that are not only flexible but offer a depth not generally found with GUI based building tools," said Proto's Vice President of Marketing, Jeb Boniakowski.

Currently, Proto offers three products: Proto Financial, Proto Individual and Proto Viewer. As Proto's user base continues to grow, the company will focus on supporting their users and expanding their network of partners. Current partnerships focus on the development of flexible front-ends for powerful back-end technologies and include Kapow Technologies, NumeriX and StrikeIron.

About Proto Software
Proto Software, Inc. develops application software designed to bring desktop mashup development to the masses, bridging the gap between custom software development and spreadsheets. Proto's unique visual building environment lets non-programmers design user interfaces, connect to web services, and integrate with local apps all without programming to create custom "situational applications". It's component-based, multi-user architecture is robust, allowing users to create, store, and share reusable functionality. Power users and programmers can extend Proto via scripting.

For more information, visit http://www.protosw.com.

Media Contacts:

Jeb Boniakowski
Proto Software, Inc.
140 W. 30th Street, 3E
New York, NY 10001
212.244.1960
jeb(at)protosw.com

Vanessa Montes
Proto Software, Inc.
140 W. 30th Street, 3E
New York, NY 10001
212.244.1960
vanessa(at)protosw.com

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