Toolbox Creative Head Tapped as Creative Director for AIGA Design Conference Denver Culture Guide; Showcase Piece is for October International Design Conference

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Dawn Putney, a founder and principal of Toolbox Creative, has been appointed the creative director for the Next: AIGA Design Conference Denver Culture Guide. AIGA (American Institute of Graphic Artists), the professional association for design, will host its 11th biennial design conference October 11-14, 2007, at the Colorado Convention Center in Denver. Putney was selected from among 400 AIGA Colorado members by a committee of design leaders to head the collaborative team charged with creating a "things to do" guide for 3,000 expected attendees.

Dawn Putney, a founder and principal of Toolbox Creative, has been appointed the creative director for the Next: AIGA Design Conference Denver Culture Guide. AIGA (American Institute of Graphic Artists), the professional association for design, will host its 11th biennial design conference October 11-14, 2007, at the Colorado Convention Center in Denver. Putney was selected from among 400 AIGA Colorado members by a committee of design leaders to head the collaborative team charged with creating a "things to do" guide for 3,000 expected attendees.

"Dawn and her team at Toolbox never disappoint with their creative twist to challenging marketing projects. They have an eye for grabbing attention in just the right way. They embrace our brand and make it better," said Patty Bullington, corporate director of marketing, Charter Media.

"We selected Dawn to oversee the development of our AIGA Design Conference Culture Guide for a number of reasons," notes Eric Baird, president, AIGA Colorado. "She's one of the state's most well-respected, seasoned graphic designers and has a proven track-record of overseeing large projects like the Culture Guide and constructively managing other creatives. She is a past board member of AIGA Colorado, and understands the organization's directives and complexities."

"AIGA Colorado recognizes Dawn's professional experience and talent. She is well liked and respected in the Colorado design community, and beyond, which will ensure the best possible outcome for this very special project," said Mindy Niese, 2006-2008 AIGA Colorado events director.

As lead for the design team of the showcase marketing piece for the event, Putney will be working closely with the Denver Office of Cultural Affairs, along with the host AIGA Colorado chapter and the national and international AIGA headquarters.

"It's an honor to be selected for this project," said Putney. "This is a great fit with our ongoing efforts to support the arts and culture, as well as great design. Not only is the design world coming to Colorado to learn the latest, but Colorado has turned to northern Colorado to create the piece that will showcase all that the state has to offer to these industry leaders from around the world."

The Next: AIGA Design Conference is a biennial gathering of the design community to celebrate design excellence, reinforce friendships and connections and stimulate thinking about the critical issues that surround design practice. The conference is generally recognized as one of the most engaging, provocative, inspiring and fun conferences offered in the design community.

About Toolbox Creative
Toolbox Creative is an award-winning creative agency that specializes in strategic marketing and thoughtful design. Toolbox is focused on "bringing the funk to functional graphic design". Toolbox delivers beautifully hand-crafted concepts and branding strategies that help their clients tell their unique stories. Toolbox's creations have won them awards, accolades and much love from their ever-expanding family of clients. For more information, visit http://www.toolboxcreative.com, call 970-493-5755 or email dawn @ toolboxcreative.com.

About AIGA
AIGA, the American Institute of Graphic Artists, is the professional association for design. AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts. AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. Founded as the American Institute of Graphic Arts in 1914 as a small, exclusive club, AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups. Visit http://www.aiga.org for more information.

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