Paves the Way for Generation Youtube by Attracting Both Viewers and Sponsors

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How a weekend side project sky rockets unknowns to "cewebrity" status, attracts advertisers and becomes a cash cow brand virtually overnight.

The Youtube bug has swept the globe. Just about every Dick and Jane with a computer and broadband connection is watching videos on popular sites like Youtube and So what's next for the video creators that have a steady stream of loyal fans, viewership that could rival a small cable show and an overnight brand now easily accessible to millions of households across the planet?, one of the select few of a new breed of Web 2.0 independent video producers is now cashing in big on their homegrown online show, attracting both captivated viewers and eager advertisers. (Personal News Network), an exciting new media network that allows anyone to publish and share their stories online, is now sponsoring HotRoast, a fresh web series filmed on Manhattan's Upper Westside that delivers a "caffeinated blend" of pop news, views and zany celebrity parodies of such celebs as Britney Spears, Paris Hilton and Lindsay Lohan. HotRoast's brand of "citizen journalism" mixed with "pop culture" gossip poises PNN perfectly in front of their ideal target audience. HotRoast is the collaborative brainchild of Alexander Paul Morris and Michelle Renee Coudon, the star of the show. However, both play as large a part in front of the camera as they do behind it.

Like "cewebrity" Amanda Congdon's sponsorship deals with Dove and Paltalk and Ze Frank's with Dewar's, HotRoast's creators brokered their deal as well through New York-based, the video sharing site focused on independently produced shows. Using's new and unique "cross-post advertising" technology, PNN's sponsored advertisement travels embedded within each HotRoast episode published. Whether viewed on,, or syndicated elsewhere on the Internet, PNN will have their brand unobtrusively associated with HotRoast.

In addition to their current sponsorship deal, HotRoast creators Alexander Paul Morris and Michelle Renee Coudon are also cashing in on a high value, low-cost teleprompting software solution known as "myTprompt" , specifically designed for video bloggers and podcasters. myTprompt ( was developed and programmed by Mr. Morris himself, and provides yet another example of how video blogging can be monetized into a profitable venture.

About Michelle Renee Coudon
Michelle Renee Coudon is the co-producer, writer and host of HotRoast, as well as the co-founder of, a video blog network featuring unique and informative programming. In addition to starring on HotRoast she makes special appearances on the financial vlog, "mo'Money". Ms. Coudon is also the Founder and Creative Director of WishFish Media, a Manhattan-based boutique retouching and design firm.

About Alexander Paul Morris
Alexander Paul Morris, President of Yourika Corp. (Vlogolution's holding company), better known as a trader and the creator of the tymoraPRO trading platform, is also the co-founder of, a video blog network. Mr. Morris hosts the "mo 'Money" video blog ( where he keeps viewers informed on the financial markets, trading and money-making tips and perspectives. Mr. Morris is involved with hedge funds and created the Yourika Capital LLC trading group to leverage the power of the platform he created. He also makes special appearances on HotRoast.

For more information, or to arrange an interview,
visit - email or call Yourika Corp. at 516-874-5676


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