Short Fuze Commissions to Sims 2 Machinimators “Britannica Dreams Productions” to Create Flagship Content for Moviestorm™

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Short Fuze is delighted to announce that it has engaged top machinima studio Britannica Dreams Productions to create a number of flagship movies showcasing the capabilities of it’s forthcoming machinima tool, Moviestorm.

We are very excited about the prospect of working on Moviestorm™. It has amazing potential, and could transform the way people make movies. It is also hugely satisfying to have our work recognised and to be one of the first to have the opportunity to produce machinma on a professional basis.

Short Fuze (http://www.shortfuze.co.uk) is delighted to announce that it has engaged top machinima studio Britannica Dreams Productions to create a number of flagship movies showcasing the capabilities of it’s forthcoming machinima tool, Moviestorm.

Due to launch later in 2007, Moviestorm™ offers an easy-to-use, all-in-one movie-making tool for the PC. While existing machinima tools are typically modified commercial computer games, Moviestorm™ is a dedicated movie making tool, providing many features that are useful to movie-makers but which game engines do not provide.

Britannica Dreams Productions has so far created movies using The Sims 2 game engine. Michelle Pettit-Mee of Britannica Dreams, said: "I love making moves in machinima, to date I have found the Sims 2 to be the best medium. However it does have its limitations and it is very time consuming to use. I am therefore very excited to be one of the first machinimators to use Moviestorm™, as it’s THE first dedicated machinima too, offering a fast, easy and complete end to end move making package. It’s a machinimators dream and I can’t wait to get started."

Machinimators have been using games such as The Sims 2 as storytelling tools for many years with varying degrees of success; however, these games were not designed for movie making.

Moviestorm™ is not a game, it’s a dedicated movie making tool, and anyone can dive straight in and make their first movie in a relatively short amount of time. Moviestorm™ supplies a range of facial gestures and body positions few games supply, where a game engine concentrates on action, Moviestorm™ focuses on dramatic and realistic performances. Where game engines focus on high-speed graphics, Moviestorm™ delivers subtlety and richness in its visuals. And where game engines provide a challenge to the player, Moviestorm™ provides opportunity and flexibility to the film director.

Commenting on today's announcement, CEO David Bailey said: "Britannica Dreams have an awesome reputation and produce high calibre machinma content. Michelle and Kheri are two of the most talented and creative people making movies in machinima today, and we are extremely pleased to have them working with us. They have made some amazing movies using the Sims 2, and their unique style shows what can be done when you push the technique to its limits. The whole team can’t wait to see what they will create in Moviestorm™ so please watch this space…”

Kheri Batal of Britannica Dreams added: “We are very excited about the prospect of working on Moviestorm™. It has amazing potential, and could transform the way people make movies. It is also hugely satisfying to have our work recognised and to be one of the first to have the opportunity to produce machinma on a professional basis."

Short Fuze anticipates working with more machinima studios in the run-up to product launch. Matt Kelland, Creative Director at Short Fuze said: “Our goal is to help machinima break through the current barriers that are restricting its artistic creativity. Moviestorm™ is a product that has grown out of our long-standing involvement with the machinima community, and it is important to us that we nurture and support the very best amateur film-makers and help them to see how far they can go. "

Notes for editors

About Short Fuze:
Short Fuze was founded in summer 2003 by Matt Kelland and Dave Lloyd, former founding members of pioneering Cambridge-based mobile game company nGame, which was subsequently acquired by Mforma Inc. The company has undertaken a variety of work in the games market, including PC and console game design and mobile game production. Matt and Dave are co-authors of Machinima (Ilex 2005), the first book published in Europe on the topic. Short Fuze’s early machinima work has been acclaimed by machinima makers worldwide, and has been shown at film festivals, game conferences, art exhibitions, and on television.

More information can be found at http://www.shortfuze.co.uk

About Moviestorm™:
Moviestorm™ is the first dedicated movie-making tool based on machinima. Machinima is about making movies in real-time 3D worlds. Moviestorm™ uses the same technology that powers modern computer games. More information can be found at http://www.moviestorm.co.uk

About Britannica Dreams Productions:
Britannica Dreams Productions are a small amateur film studio based in the UK and the USA. They produce short films and music videos using machinima, and are one of the leading exponents of machinima created using EA's The Sims 2. Their films have been screened worldwide, at venues including the DC Independent Film Festival, Web Film Festival at Oloron Sainte Marie and La Cite des sciences et de l'Industrie for Créations numériques et Jeux vidéo. They hosted the One Minute Movie Challenge, a competition to encourage machinima directors to experiment with different styles and themes.     http://www.britannicadreams.com/

About Machinima
“Machinima is a young person’s medium, still considered underground, but shows signs that it is about to break out of the Games ghetto and into the mainstream. People are starting to use machinima to express social and political ideas, a sure sign it has a velocity to escape the 'For Gamers Only' tag,” said Saint John Walker, Film & Digital Media Exchange

For more information contact
Ann Garner, Director of Marketing
E-mail: ann.garner @ shortfuze.co.uk
Tel: +44 (0)7720 404611

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Ann Garner
Short Fuze Ltd
+44-07720-404611
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