Boyd Mulvey Appointed Investor Director by Short Fuze

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Following the recent announcement that Short Fuze secured £1 million in Series A funding; Short Fuze is pleased to announce the appointment of Boyd Mulvey as Investor Director to the Short Fuze Board.

We are very excited to be involved with Short Fuze at a time when consumers are poised to benefit from all new forms for digital expression. The demand for user-generated content continues to grow exponentially

Following the recent announcement that Short Fuze secured £1 million in Series A funding; Short Fuze is pleased to announce the appointment of Boyd Mulvey as Investor Director to the Short Fuze Board.

Boyd Mulvey is co-founder and Chief Executive of CREATE, a venture capital company which invests in and assists the growth of businesses in the East of England. CREATE manages the CREATE East of England Fund; a regionally based £20 million fund which invests in early stage high growth and smaller established companies based in the East of England.

Boyd has 15 years of experience in providing strategic and financial advice at board level in both leading international and smaller UK based businesses. Boyd has worked at board level in leading financial institutions including CSFP (now CSFB) and UBS and has helped finance and structure corporate transactions involving many publicly listed UK companies. Boyd has advised on the listing (IPO) of many UK companies including the first ever flotation on TechMARK (the UK's leading technology index). Boyd has extensive UK corporate finance experience covering fund raisings, mergers, acquisitions, de-listings and structured finance transactions.

David Bailey, CEO at Short Fuze, is delighted by recent developments: ”We are delighted to welcome Boyd into the Short Fuze team and are looking forward to working with him to help drive the next growth phase of our business. Boyd brings an impressive set of skills and experience that complements our board’s existing strengths. He will now play a strategic role in the development of Short Fuze, along with fellow Investor Director, Jack Lang.

"Our new financial partners will provide the resources necessary to realize our full potential and contribute significantly to helping us attain our long-term strategic vision for Moviestorm™. They have a long-term view towards growing the businesses in which they invest and an excellent track record of working in partnership with management to build great companies.”

Quote from Boyd
"We are very excited to be involved with Short Fuze at a time when consumers are poised to benefit from all new forms for digital expression. The demand for user-generated content continues to grow exponentially,” said Boyd Mulvey. “It’s very exciting to find a European company like Short Fuze that is positioned to be the leader in this particularly new and exciting market segment."

Short Fuze is emerging as a new type of Media Company, driven by the passionate demand of a growing global audience for high-quality content created outside of Hollywood.

Moviestorm™ due to launch later this year, will offer a complete, end to end platform for the creation, discovery and sharing of killer “machinmated” movie content.

“Moviestorm™ offers a totally new way for people to express themselves and is positioned to set the standard in personalized entertainment. Moviestorm™ offers social innovation that’s easy and fun, giving audience’s great entertainment and a way to connect, share and contribute” said Ann Garner, Director of Marketing at Short Fuze. “We believe Moviestorm™ will create a pre-eminent on-line entertainment vehicle, allowing consumers to create and unleash digital media and share their experiences in powerful, emotive ways.”

David Bailey concluded: “CREATE has been very supportive of our aspirations and the capital that they have provided will be used to accelerate the development of our technology and speed our progress to market through the strengthening of our product development team and increasing our business development activities.”

Notes for editors

About Short Fuze:
Short Fuze was founded in summer 2003 by Matt Kelland and Dave Lloyd, former founding members of pioneering Cambridge-based mobile game company nGame, which was subsequently acquired by Mforma Inc. The company has undertaken a variety of work in the games market, including PC and console game design and mobile game production. Matt and Dave are co-authors of Machinima (Ilex 2005), the first book published in Europe on the topic. Short Fuze’s early machinima work has been acclaimed by machinima makers worldwide, and has been shown at film festivals, game conferences, art exhibitions, and on television. More information can be found at http://www.shortfuze.co.uk

About Moviestorm™:
Moviestorm™ is the first dedicated movie-making tool based on machinima. Machinima is about making movies in real-time 3D worlds. Moviestorm uses the same technology that powers modern computer games. Few games supply the machinimator with a sufficient range of facial gestures and body positions to achieve the range of emotions that a hand animated character or actor can perform. Where game engines concentrate on action, Moviestorm™ focuses on dramatic and realistic performance. Where game engines focus on high-speed graphics, Moviestorm™ delivers subtlety and richness in its visuals. And where game engines provide a challenge to the player, Moviestorm™ provides opportunity and flexibility to the film director. Moviestorm™ will allow individuals and small groups of people the ability to create high-quality complex movies that traditionally have only been affordable to larger studio endeavours. More information can be found at http://www.moviestorm.co.uk

About CREATE Partners Ltd:
CREATE Partners Ltd is a fund management company that is focused on providing value beyond capital - to generate profitable returns to shareholders. We pride ourselves on our attention to detail, and high levels of integrity learned first hand in the investment banking sector. Since its establishment in 2000, CREATE has built a reputation for successfully implementing an innovative investment approach to meet the needs of investors seeking international diversification in specialist private equity funds. CREATE Partners Ltd manages The Create East of England Fund, a £20m venture capital fund investing in high growth companies that are based in the East of England. The fund is a private fund and since mid 2003 the Fund has made 26 investments across various sectors ranging from seed capital to Management Buy-Outs. More information can be found at http://www.createpartners.com

For more information contact
Ann Garner, Director of Marketing
E-mail: ann.garner @ shortfuze.co.uk
Tel: +44 (0)7720 404611

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Ann Garner
Short Fuze Ltd
+44-07720-404611
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