Kemper Insurance Partners With Confluency Solutions To Help Agents Grow

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Kemper insurance is introducing new programs to promote organic insurance agency growth starting with a web based solution provided by Confluency Solutions. Confluency provides web site tools, including customer and prospect communication programs, and works with independent insurance agents to identify and implement solutions based on individual agency needs.

Confluency Solutions announced today a formal program with Kemper Auto and Home Insurance to provide web based customer development programs to their independent agents. Confluency will provide web site design, hosting, security, forms, content, estimators, customer contact programs and training to help Kemper agents expand service to existing customers. Confluency's solutions also enhance referral activity and allow potential new customers to sample the advantages of doing business with a Kemper agent.

Confluency is also aiding Kemper staff by helping to identify agents who show growth potential and are ready to meet the demands and expectations of today's insurance consumer. Kemper is subsidizing some of the first year costs and providing other marketing support for those agencies that want to take advantage of this customer development and new business growth opportunity.

"We know that our agent's sales increase when they deliver annual insurance reviews and implement systematic contact programs and 24/7 service options," explained Karen Holt, Kemper's Director of Agency Programs. "We are keenly interested in the health of our agents. Even though this growth program will benefit other companies, we think programs like this are vital to the health of the independent insurance agency system."

Confluency's web solutions for independent insurance agents provide low cost options for delivering services and information that consumers demand. Numerous studies have proven that when insurance agents pro-actively contact their customers, account retention, profitability and referrals all increase. However, the expense and time necessary to construct a customer development or referral program often results in these vital initiatives getting stuck in the planning phase.

"Confluency has developed a simple but powerful means of maximizing customer value," commented Kevin McDonald, President of Confluency Solutions. "We are pleased that Kemper recognizes the benefits for their agents and has chosen us to deliver a part of their overall agency development program."

Over 75% of consumers go to the internet when they want insurance information and that number can be as high as 99% in more affluent consumer segments. Confluency works with agents to ensure insurance agency web sites are a top notch resource for customers and other consumers. Confluency also works with insurance agents on initiatives to create an awareness of on line resources and to build customer and prospect web site traffic.

Confluency's Platinum Package of web modules, which is the basis for the Kemper program, comprises a complete customer development and communication hub via an agency web site. The flexibility of Confluency's web modules means independent insurance agents can improve almost any agency program requiring communication with customers or prospects.
To learn more Confluency's solutions for independent insurance go to http://www.confluencysolutions.com/cscoact/demo.php. For more information contact Confluency Solutions, Inc. directly at 877.351.2600 or at info(at)cfluent.com.

About Confluency Solutions, Inc.
Confluency Solutions is a process and technology company dedicated to helping independent insurance agencies and companies meet and exceed changing consumer expectations. They are headquartered in Jacksonville, Florida. More information is available at http://www.confluencysolutions.com.

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KEVIN MCDONALD
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