As Was Launches 'EverySeller Research,' a Ground-Breaking eBay Shopper Behavior Tracking and Strategy Tool

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As Was announces the release of their new tool called, "EverySeller Research" (ESR), which is an innovative, web-based eBay Compatible Application allowing eBay sellers to better track the activity on their listings and around their eBay Store.

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As Was announces the release of their new tool called, "EverySeller Research" (ESR), which is an innovative, web-based eBay Compatible Application allowing eBay sellers to better track the activity on their listings and around their eBay Store.

ESR has the power to save eBay sellers money and grow their sales by supplying the data sellers need to refine strategic decisions about their eBay listings. Most eBay sellers don't know much about the visits to their items and how their shoppers tend to behave. Applications using eBay's Marketplace Research might show a seller when sales tended to be made, but this might be deceptive; a 7-day listing started on a Sunday night ends on a Sunday night. ESR could show that seller that his item was most often viewed on Tuesday at 8 p.m. Armed with specific details, sellers can then make informed decisions about their sales strategies. This seller might want to try listing that item to end around the time the shopper is looking at his item. This will put the item towards the top of the shopper's search results, and increase excitement over an item ending soon.

The reports ESR presents to subscribers will examine shopper and buyer behavior including answering the following questions for eBay sellers:

  • What times of day and days of the week do eBay shoppers tend to view my items?
  • Are my closed items getting any views?
  • Are shoppers clicking on links I put inside my listings such as links into my eBay Store?
  • When people search for my items, are they narrowing down their search by "search options" such as PayPal only, gift items, or items listed as lots?
  • What search keywords are people using to find my items? Are they also looking through eBay categories or my custom Store categories?

Reporting is flexible, and allows users to narrow reports down based on date range, type of eBay listings, category in which you listed, and words in your item titles. For example, ESR could run a report to determine the popular days of the week and times of day that her shoppers viewed her eBay "core" listings in the Men's Clothing category when she had a certain brand name in the title.

"In our business of eBay consulting, we are often asked what tool sellers can use to understand more about their shoppers' behavior. The tool that did what our clients described just didn't exist, so we decided to build it!" explains As Was President, Debbie Levitt. "We always want to see our clients do more to fine tune their strategies, and we know that they need good data about their own businesses to achieve that. EverySeller Research along with an eBay Marketplace Data tool like Terapeak.com is the perfect one-two punch."

At a flat $27.00 USD per month for unlimited usage on one eBay account, the price of ESR is extremely affordable for the part-time and full-time eBay seller. This fee includes storing data from the current calendar month and two previous calendar months. Data for previous months will be deleted unless the user wants to upgrade his or her account to include storage. Archiving costs $3 per month for each stored month of data.

To learn more about ESR, see explanations of each report, and sign up for the free trial, visit http://www.everyseller.com.

About As Was
As Was is a full-service consulting firm specializing in branding, design, sales and marketing strategies, operations management, and training for eBay and online sellers. As Was has been making the world's marketplace your marketplace since it was founded in April 1995, and has been an eBay Certified Provider since August 2004. For more information, please visit http://www.aswas.com or call 520.204.1935.

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Debbie Levitt
As Was
520 204 1935
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