It may take more time, energy and imagination, but I believe that researching ingredients, getting to know our artists, and listening to the story behind the creation is what makes each and every item that Euphoria offers special and worth every penny.
Traverse City, MI (PRWEB) April 5, 2007
Escalating consumer demand for products that are environmentally friendly or are handcrafted with a positive impact on the global village has heightened the popularity of socially conscious retailers. In response to this growing force, Michigan-based Euphoria announces the expansion of EarthlyBoutique.com, its on-line eco-store.
With natural skincare products, handcrafted designer jewelry and designer purses and handbags available by artists who employ environmentally safe production practices, stores like Euphoria are attracting loyal customers at a staggering rate. But there can be dramatic disparity from one eco-retailer to the next on what constitutes environmentally friendly or fair trade goods. Finding retailers who exercise due diligence in sourcing truly organic and natural skincare products, locally produced unique handcrafted jewelry and other products which genuinely meet standards that consumers demand can be challenging.
Nicole Maile, owner of Euphoria, applied her Environmental Studies background to extend her eco-retail business to the internet by launching EarthlyBoutique.com. Says Maile, "It may take more time, energy and imagination, but I believe that researching ingredients, getting to know our artists, and listening to the story behind the creation is what makes each and every item that Euphoria offers special and worth every penny." She recently expanded her product line-up on EarthlyBoutique.com to include handcrafted designer jewelry from emerging artists, natural skincare products from renowned makers, and designer style handbags suitable for vegan practitioners.
"I choose carefully to work with socially conscious businesses, fair trade projects, and creative artists to seek out the most unique and interesting accessories as well as products that are healthier for my clientele and the environment," states Maile. She continues, "Customers can shop with ease knowing that sound choices were made behind each and every item they find here. For me, this is just good business. A girl has to sleep at night!"
Maile's business is among those which are leading the way into a new phase of eco-retailing which has even the big box chains taking stock. While large chains may tender their own lines of organic bath products or natural hair and body products, they have little chance of competing with nimble boutiques like Euphoria who can build close relationships with local artisans and provide handcrafted designer jewelry and accessory items which are so ecologically benign that even vegans can feel good about their purchases.
To learn more about available environmentally gentle and fair trade products, visit EarthlyBoutique.com.
Euphoria's founder Nicole Maile attended Western Michigan University where she specialized in Environmental Studies, and subsequently became a buyer in New York City for a Soho environmental department store. In 2002, she opened the doors of her own boutique in Traverse City, Michigan, to serve the growing socially conscious consumer market with eco-friendly and fair trade products.