San Francisco, CA (PRWEB) April 6, 2007
Two members of Red Bricks Media's team have been selected to speak at the upcoming Search Engine Strategies Conference & Expo 2007, taking place in New York, NY, from April 10-13.
On the morning of April 10th, Beth Morgan will address the threats and opportunities created by departments within global companies bidding against each other in search pay per click programs. She will unveil proprietary techniques and best practices for aligning the interests of stakeholders and optimizing programs.
In the same afternoon, Sharon Crost will dispell the most common myths of pay-per-click advertising and highlight the greatest pitfalls for global companies. Sharon will share proven practices for avoiding these errors and achieving performance goals.
Beth Morgan is the Media Director at Red Bricks Media. She is a search and performance marketing thought leader with experience in online and offline direct marketing. She started her career in collegiate direct marketing, and later joined Digital Impact, where she oversaw strategy and execution of e-mail marketing campaigns for clients like Avon, eToys and Travelocity.
Sharon Crost is an Account Director with Red Bricks Media. She has over 20 years experience working in Europe and the U.S, managing diverse teams and multi-million dollar marketing campaigns for Hewlett-Packard, developing double-digit ROIs for IBM, and solving business challenges for innovative small and medium businesses.
Search Engine Strategies Conference & Expo 2007 is a premier conference series keeping companies informed about search engine marketing and optimization issues. With conferences around the world every year, the events attract some of the biggest names in international business. The conference helps guide companies on the ins-and-outs of search engine marketing from top experts in the field, and provides important guidance and information from search engines.
About Red Bricks Media
Red Bricks Media is a San Francisco interactive marketing agency , offering a full line of services including Natural Search Engine Optimization (SEO), Pay Per Click Advertising Services (PPC), email campaigns, buzz marketing, and comprehensive interactive media strategies covering CPA-based campaigns, lead generation programs and emerging media like mobile search and video.
Red Bricks Media is headquartered in San Francisco, with offices in Hong Kong. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, and Blue Shield of California. Visit http://www.redbricksmedia.com for more information.