New Media Experts Converge in Toronto for Global FITC Design & Technology Festival

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More than 1,000 mobile, game, motion graphics and installations designers and developers arriving from more than 15 different countries

The FITC Design & Technology Festival celebrates leading Canadian and global new media talent

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The FITC Design & Technology Festival, the largest event of its kind in Canada, is where the world’s new media experts showcase their innovative techniques and dissect the newest technologies that help them accomplish their award-winning work. Designers and developers working across many new media including web, mobile, games, motion graphics and art installations will unite at the Toronto Hilton hotel between April 22 and 24, 2007.

One thousand attendees from more than 15 countries come to attend the festival’s three streams: creative, technical and business. Delegates will learn cutting-edge techniques, technologies and business insight related to the new media industry – which in Canada generates more than $3 billion in revenues annually.

“The FITC Design & Technology Festival celebrates leading Canadian and global new media talent,” says FITC founding director Shawn Pucknell. “It’s an amazing experience when you bring the brightest technical and creative people around the world together to share solutions and generate new ideas that propel the industry into 2008.”

The Festival inspires, educates and challenges participants with three solid days of interactive presentations and panel discussions combined with Canadian debuts of internationally acclaimed new media art exhibits, an international awards show, and dynamic networking opportunities. Some local colleges have cited this educative experience as a mandatory piece of their curriculum for new media students.

Highlights of this year’s festival include:

Internationally acclaimed new media speakers

Hands-on presentations, panel discussions and Q&A sessions will be delivered by more than 70 international new media innovators who will share their techniques used to create award-wining work -- some of which is seen in the most viewed advertising and marketing campaigns on television and online. Session topics explore three streams: technical - how to leverage new programs and applications; creative - tapping into the creative process; and business - insights on tackling the challenges and maximizing the benefits of running a new media business.

Speakers include John Maeda, a globally recognized graphic designer, visual artist and MIT Media Lab computer scientist whom Esquire Magazine named as one of the 21 most important people for the 21st century; as well as Greg Goodfried and Miles Beckett who created LonelyGirl15, a site which took over the web last year with its mysterious video diary consistently attracting over a million viewers each day; plus 70 more award-winning creatives, artists, designers, developers, and other influential new media professionals.

Canadian debuts of art exhibits marry art and technology

FITC and the Pixel Gallery, with support from Seneca College, have teamed up to introduce to Canada three immersive installations (interactive art) from the UK based company Nanika. Nanika is world famous for exploring interactive work that explores the interactions between man and machine beyond traditional input and output. The company has recently completed work for Nokia’s flagship stores and the promotion of the TV show “Ugly Betty” at UK’s Channel 4.

“Panic. Don’t Panic!” is the theme of four large scale projections that will fill the wall space above the public area at the Hilton Toronto during the Festival, exploring the theme of a world driven by constantly shifting variables and the risk and reward that comes with it. The “Ring of Video” will feature five artist creations using combinations of video, Flash, animation and motion graphics.

New technologies:
FITC will be one of the first events in the world to feature speakers and content on Adobe’s new Creative Suite 3 product line which provides designers and developers with a broad spectrum of creative options for all facets of print, web, mobile, interactive, film and video production.

Attendees will also enjoy the Canadian debut of “Chumby” - a new interactive device that uses a wireless Internet connection to fetch content from the web – whether it’s music, the latest news, animations, photos, messages and more. The Chumby is “open and hackable” and its soft covering can be personalized.

Premiere of Flash Goddess Award:
The 6th Annual FITC Design and Technology Awards recognize the work of new media designers in Canada and around the world in 23 categories. New this year, FITC has partnered with Flash Goddess to introduce the first annual Flash Goddess Award created to honour and promote talented female designers and developers excelling in the Flash industry.

Festival Dates & Times

Sunday, April 22 – Tuesday, April 24, 2007

For the full agenda visit: http://www.fitc.ca/toronto/schedule
Saturday: Pre-Festival Workshops (9:30a.m. – 4:30p.m.)
Sunday: Festival (9a.m. – 5:30p.m.)
Monday: Festival (9a.m. – 6p.m.)
Tuesday: Festival (9a.m. – 5:30p.m.)
Tuesday Awards Show at Revival Lounge: (8p.m. – 11p.m.)

Location:
Hilton Toronto (Toronto, Ontario, Canada)
145 Richmond Street West, (lower convention area)

Admission:
For a press pass call Cyrus at Advantis Communications at 905-477-5535 or complete the quick online format at http://www.fitc.ca/presspass.

About FITC:
Established in 2002 by new media guru and entrepreneur Shawn Pucknell, FITC (http://www.fitc.ca) is a Canadian company that produces engaging design and technology events that inspire, educate and challenge the best new interactive designers and developers from around the globe. FITC has hosted successful events across Canada and the United States as well as in the UK. In addition to Toronto, events have been held in Montreal, Ottawa, Vancouver, Winnipeg, Buffalo, Chicago, Hollywood and London, England.

Sponsors:
Key sponsors of FITC Design & Technology Festival 2007 include Adobe, Telefilm, Humber, Electric Company, PointRoll, Limelight Networks, The Creative Group, Critical Mass, Aquent and ThinData.

Media Contacts:
Cyrus Mavalwala                     
Advantis Communications                
T: 905-477-5535                    

Joan Patch
Advantis
Communications
1-905-635-2510

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