Liquid Agency and Speck Win Top Honors at 2007 ADDY Awards

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Leading organization recognizes Speck's new retail packaging and brand logo as best in class.

Speck, a market leader in the consumer electronics case category, and Liquid Agency today confirmed that Speck's new retail packaging system and logo have been awarded top honors at the 2007 ADDY Awards. Held March 14th at Yahoo's headquarters in Sunnyvale, California, the annual event recognizes the best creative work produced by agencies in the region. The ADDY Awards, considered one of the most prestigious marketing communications awards in the industry, are sponsored by the AD+ Silicon Valley and nationally renowned American Advertising Federation.

"At Liquid, we're very proud of what we've been able to deliver for Speck," said Alfredo Muccino, Chief Creative Officer at Liquid Agency. "The fact that we received two ADDY Awards from the American Advertising Federation is a bonus - and a testament to Speck's commitment to design and innovation."

Chosen among over 200 entrants, Liquid Agency received a gold award for designing Speck's new retail packaging system and a silver award for designing Speck's logo. The award-winning retail package development process included comprehensive ethnographic research at retail locations as well as a competitive landscape analysis before the design was conceived. Speck's logo, an impactful asterisk inside of parenthesis, is truly a metaphor for the special cases that Speck designs. The versatility of the logo ensured that it would be optimized when reproduced on different materials and through a variety of techniques

"We are tremendously proud to be part of this fantastic achievement," said Anne Costello, Speck's Director of Marketing. "When we partnered with Liquid Agency last fall, we knew that we had teamed-up with one of the best brand marketing firms in the country. The ADDY awards for our new packaging and logo further validate our decision and our commitment to the brand."

Speck products are available at and at retailers nationwide.

About the ADDY Awards: Sponsored by the AAF, the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals.

About Liquid Agency:
Liquid Agency, Inc. is a brand marketing firm specializing in the technology segment. Liquid provides strategy, design and implementation of comprehensive brand marketing programs, including: brand platform strategies, brand identity, advertising, packaging, retail merchandising, Web and interactive services, and all types of marketing communications collateral. Liquid Agency has worked with some of the world's best known technology brands including Adobe, Ask, Covad, Intel, Intuit, LSI, Microsoft, Sony, and Seagate.

About Speck: Founded in 2001 Speck (Palo Alto, CA) has become a dominant market leader in the iPod, cell phone, satellite radio and electronics accessory category. Since the first product release at Macworld 2001, Speck has released in excess of 100 SKU's. Selling spirited, fun and unique products, Speck continues to be a category champion with a proactive approach and focus toward innovation, lifestyle, design and fashion.


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