Regarding Life ... is Transforming The Greeting Card Industry by Introducing a New Way To Express Yourself ... 'Message Cards'

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It seems society has really changed. Old fashioned greeting cards don't work in this new place and time. This new frontier is evidenced by single parents, same sex households and mixed race adoptions, plus all sorts of delicate circumstances that never existed before. Regarding Life has produced a brand new line of greeting cards they aptly call 'message cards.' They offer a fresh approach to today's society and blended families, and are a welcome change from traditional cards that don't address today's pressing societal issues.

the next generation of sentimental expressions

Regarding Life has produced a brand new line of greeting cards they aptly call 'message cards.' They offer a fresh approach to today's society and blended families, and are a welcome change from traditional cards that don't address today's pressing societal issues.

Regarding Life is the younger, contemporary face to old-fashion greeting cards. The company is intentional in calling its cards "Message Cards" because the content is "messages" and not "greetings" -- which is a century-old taxonomy. Regarding Life is creating new life and a fresh voice in the greeting card industry. Regarding Life is not afraid to address real issues; the company's mission is to encourage dialog and strengthen relationships through honest, open and supportive communication. Regarding Life is taking the concept of everyday expressions to the next level, including holidays, which are written from the everyday point of view.

As simple as it seems, a card makes you feel loved or appreciated -- we have all experienced it. According to a recent study on behalf of the Greeting Card Association (GCA), "The majority of Americans agree traditional methods of personal communication, such as greeting cards, beat out their point-and-click counterparts, such as text messaging and e-mail, by making people feel more special." While traditionally cards have been sent to connect on seasonal occasions, such as Christmas, Valentine's Day, Mother's Day, Father's Day and Easter, Regarding Life addresses messages for every relationship, every issue, every ethnicity, every age group, every gender and every special interest group. The GCA trends highlight that everyday non-occasion cards continue to show the greatest sales growth of all card categories.

Partners, Lisa Yancey and Stacey Weihe, are brilliantly positioning themselves as "the next generation of sentimental expressions," by challenging the depth of issues addressed in the social expression industry. The images and graphics reflect the contemporary appeal of the 21st century.

Regarding Life has taken a unique approach to developing/branding products that reflect everyday life experiences using pervasive issues and situations as its primary platform. The company's market is women (ages 18-44) and men (ages 25-44) who deal with real life, everyday issues.

Regarding Life has garnered repeated press in the greeting card industry, including such features as "Best of the New" in Greetings, Etc. a leading industry magazine. And they were the Winner of a "Louie Award" in 2006, the highest honor bestowed in the industry, for the best Father's Day Card.

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CHERYL GENTRY
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