As advertising spend continues to shift online, companies should be confident about finding and working with the right partner to generate high returns on investment. Advertisers, agencies and publishers alike need an interactive media partner they can trust.
New York (PRWEB) April 5, 2007
MediaTrust, Inc. today announced it is joining forces with Advaliant, a next-generation online performance network that has created top performing affiliate marketing programs for a myriad of industry-leading companies. In addition, the company unveiled its "Company Beliefs," a commitment to advertisers, agencies and publishers that MediaTrust will set a new standard in the online advertising industry by conducting all business transactions with the highest degrees of trust, honesty and integrity.
MediaTrust is an ecosystem of innovative online media, advertising, and technology solutions consisting of Advaliant, a performance affiliate marketing network, Advario, a proprietary real-time contextual and behavioral ad targeting platform, leading-edge media delivery technologies, and also announced today, the MediaTrust Integrated Solutions Group.
"The synthesis of MediaTrust and Advaliant enables us to work hands-on with all publishing and advertising partners to provide custom solutions that leverage the breadth of today's innovative media channels," said MediaTrust CEO, Peter Bordes. "We believe that every customer problem begets a custom solution. "One size fits all" and "siloed" solutions are no longer relevant because it takes human ingenuity and an integrated mix of media and technology to arrive at the highest performing response to a specific business need."
Advaliant is comprised of a pay for performance affiliate ad network and a team of experts that optimizes technology, media mix and promotion types to deliver customized, high-performing online campaigns for advertisers, agencies and publishers. Advaliant brings together under one roof solutions for all online marketing channels: affiliate marketing, lead generation, contextual advertising, search marketing, e-mail marketing, mobile marketing, data management and Web publishing. Advaliant customizes and utilizes each of these tools to meet the unique needs of each campaign in order to create awareness, generate leads, drive sales and obtain customers.
"Working with Advaliant has proven to grow our business faster than that of the industry's growth rate. The diversity of their offerings and the quality of the advertisers and publishers in their network is the highest quality we have seen," said Sean M. McCormick, senior vice president and general manager, RedSail Interactive. "The team supported our campaigns and made sure we were driving the most revenue possible. Advaliant truly puts the "performance" in performance marketing."
MediaTrust Company Beliefs
"Advertisers and publishers need to trust they are working with the right company to guide them through the range of possibilities in online media, interactive advertising and related technologies. In the end, this will make the user experience more relevant and informative," continued Bordes.
From the pre-Internet era to Web 2.0 and into the next phase of the Internet, times are changing; however, fundamental business values are not. With more of the marketing budget being allocated to online advertising, trust has become more important. MediaTrust's Company Beliefs have been created to reinstitute trust in online advertising so that advertisers, agencies, publishers and users can feel comfortable operating in this constantly changing medium.
- Customers are partners, and strong business relationships are built by earning a partner's trust.
- Business relationships last for years, not days.
- Information transparency is not optional. Every customer deserves full disclosure at all times.
- A media firm's obligation to perform: To deliver what they say, when they say it, with no hidden costs.
- Relationships are founded on handshakes and aligned activity toward a profitable end.
- Trust isn't granted, it's earned over time by being truthful to one's word.
- Each partnership is unique, and requires a customized solution designed to address specific business needs.
"In today's online world, the use of the word "trust" in the media industry is almost extinct," said Trip Foster, Chief Marketing Officer, MediaTrust. "As advertising spend continues to shift online, companies should be confident about finding and working with the right partner to generate high returns on investment. Advertisers, agencies and publishers alike need an interactive media partner they can trust."
MediaTrust (http://www.mediatrust.com) is an innovative interactive media, advertising and technology company comprised of Advaliant, a performance affiliate marketing network, Advario, a proprietary real-time contextual and behavioral ad targeting platform, leading-edge media delivery technologies and the MediaTrust Integrated Solutions Group. MediaTrust offers a 'one-stop-shop' for technology and services across all online marketing channels including: affiliate and search marketing, contextual and behavioral targeted advertising, lead generation, e-mail marketing, ad networks, mobile marketing, data management and Web publishing. MediaTrust's experienced Integrated Solutions Group ensures that each media campaign is uniquely customized for each advertiser and publisher.
MediaTrust's properties work seamlessly together to deliver real-time, relevant, and intelligent performance-based online marketing campaigns that create awareness, generate leads, drive sales, and retain customers.