New York/UK Design Firm Reveal Branding Secrets in New Book by Leslie Cabarga

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What makes a successful logo? Maxi-media design firm theMechanism was honored to have three logos featured in the latest book by author and graphic designer, Leslie Cabarga. "The Secret Life of Logos: Behind the Scenes With Top Designers" showcases a spectrum of logos (including rejected versions of each logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo's development, and the behind-the-scenes decision-making done by designers and clients.

What makes a successful logo? Maxi-media design firm theMechanism was honored to have three logos featured in the latest book by author and graphic designer, Leslie Cabarga. "The Secret Life of Logos: Behind the Scenes With Top Designers" showcases a spectrum of logos (including rejected versions of each logo) allowing readers to determine what leads to a successful design. Featuring hundreds of logos never seen before, the book visually showcases the creative process behind each logo's development, and the behind-the-scenes decision-making done by designers and clients.

"About a year ago, we spoke with Leslie after learning that he was putting together a book describing where the final solutions for logos come from," said Dave Fletcher, Founding Partner and Creative Director of theMechanism. "Our interest was sparked when we discovered that he was not only gathering attractive and successful logo solutions, but was also including the conceptual design ideas and thinking leading up to the final outcomes."

The book was published by HOW Books and is available through Amazon.com and in bookstores worldwide. "theMechanism is thrilled to be a part of a book that goes way beyond the simple eye-candy tomes that litter the bookshelves at the local book shop," said Anthony Shafto, Managing Partner, UK / Design Director at theMechanism. "It's the type of book that we would have on our office shelves even if we weren't in it, and that says volumes about the content contained within."

About theMechanism, llc.:
theMechanism, llc. is a maxi-media creative firm -- a hybrid of global talent and disciplines enabling the universal pollenation of digital assets through a variety of online and off-line media channels. http://www.theMechanism.com.

About Leslie Cabarga:
Leslie Cabarga has authored over two dozen books on design including "A Treasury of German Trademarks," "The Fleischer Story" and "Logo, Font and Lettering Bible." He has drawn covers for Time Magazine, Newsweek, Fortune and National Lampoon. He has also created many successful computer fonts that are distributed by Agfa-Monotype, The Font Bureau and at his own Web site, http://www.flashfonts.com.

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