San Francisco, Calif. (PRWEB) April 5, 2007
In December 2006, Junior Boys and Domino Records partnered with imeem, the leading next-generation social media network, on an interactive music video contest. Fans and the video editing community were invited to use live footage, original material, and license free clips to create new music videos for the Junior Boys critically acclaimed 2006 album, So This Is Goodbye. Domino Records and Junior Boys created a group, to host the interactive contest and feature video submissions. Enticing contestants was a $1000 cash prize and exposure on Video Vinyl, a weekly music video show that NETA will begin distributing nationally in September 2007 to all 348 stations in the Public Television Network.
March 1st 2007 marked the deadline for video submissions. There were over 30 stunning videos ranging from original narratives, mash-ups, abstract moving imagery, and animated videos. The quality and creativity overall was startling.
"I expected maybe two submissions…I had no idea that people were actually going to make real videos...all of them, better than anything I expected, and a few of them kind of brilliant. We are thrilled, humbled, and shocked that we have such terrific fans," explains Jeremy Greenspan of Junior Boys.
Selecting a winner was no easy task, but one video emerged from the pack.
And the winner is…
Calvin Fredrick's "In The Morning" video for constructive usage of stop animation, production magnitude, seamless use of mixed media, accessibility, art direction, and concept.
Cavlin Fredrick's video is "one of the most unique videos I have seen in awhile. Amazingly choreographed, I am afraid to ask how much time was put into this," said Chris Green producer, Video Vinyl.
The winning video as well as the top five runner-ups, can be viewed at JunioBoys.imeem.com. On the heels of the contest's completion comes a new Junior Boys release, The Dead Horse E.P, out April 10, which features remixes by Hot Chip, Carl Craig and more.
"We're stoked to have teamed up on this great Junior Boys fan video project with our partner, Domino Records, one of the top independent record labels. By not only giving fans access to the creative process, but also to creative assets like song audio and live footage, the band and the label were able to tap into the diverse community on imeem in a truly cool and innovative way," said Steve Jang, vice president, business development and marketing, imeem.
"imeem was the ideal partner for this promotion. Their leading edge technology and growing community of indie artists and fans presented the perfect partnership for this initiative. We have enjoyed working closely with their talented team," said Steve Savoca, Digital, Domino Records.
imeem is the leading next-generation social media network where artists, fans and friends can promote their content, share their tastes, and discover blogs, photos, music, video, and playlists. Attracting bands, directors, photographers, bloggers, and fans, the imeem community has grown to 16 million online active users and counting. The company is located in San Francisco, CA, and launched its web-based service in March 2006.
About Junior Boys
Junior Boys are Canadian duo Jeremy Greenspan and Matt Didemus. Following 2004's Last Exit, the Junior Boys re-emerge in 2006 with a pop statement that is being heralded as one of the albums of the year.
About Domino Recording Co.
Domino Records is a world-renowned independent record label with offices in London, UK and New York City, USA. Domino's worldwide roster includes Arctic Monkeys, Franz Ferdinand, Clinic, The Kills, Junior Boys, Four Tet and much more.
About Video Vinyl
Video Vinyl is a weekly music video show that NETA will begin distributing nationally in Sept. 2007 to all 348 stations in the Public Television Network. The ethos behind the program is to provide viewers with exceptional music content they are unable to find anywhere else in the television spectrum.